Digital SEO, Website & Analytics Manager

Digital SEO, Website &
Analytics Manager

Role Overview:

Austell Pharmaceuticals is seeking an experienced and results-driven Digital SEO, Website & Analytics Manager to join our team in Parktown, Johannesburg.

The successful candidate will be responsible for driving organic visibility, website traffic and consumer engagement through data-led SEO, AI search optimisation and digital analytics strategies. This role will provide specialist expertise in website optimisation, marketing technology and digital performance, working closely with Brand Managers to deliver measurable business outcomes and continuously improve the digital consumer experience.

Key Responsibilities:

• Develop and implement SEO strategies to improve organic search visibility, website rankings and traffic.
• Conduct keyword research and competitor analysis to identify opportunities for digital growth.
• Optimise website structure, metadata, content and technical SEO performance.
• Implement Answer Engine Optimisation (AEO) strategies to improve visibility across AI-powered search platforms.
• Develop and maintain the digital ecosystem strategy across Austell's consumer brands.
• Manage consumer brand websites and landing pages, ensuring optimal performance, usability and mobile responsiveness.
• Coordinate website development and optimisation projects with internal teams and external digital agencies.
• Develop digital dashboards and reporting frameworks to monitor website, campaign and consumer engagement performance.
• Analyse digital performance data and provide actionable insights to Brand Managers and Marketing Leadership.
• Improve website conversion rates, user journeys and lead generation through continuous optimisation and A/B testing.
• Manage Google Analytics 4, Google Tag Manager, Google Search Console and digital reporting platforms.
• Ensure accurate campaign tracking, attribution, UTM governance and conversion measurement.
• Support CRM and marketing automation integrations where applicable.
• Ensure digital platforms comply with relevant regulatory, privacy and company requirements.
• Collaborate with Marketing, IT, Regulatory and external digital partners to drive continuous improvement across digital platforms.

Education

• Bachelor's degree in Marketing, Digital Marketing, Information Systems, Computer Science or Business.
• Google Analytics certification would be advantageous.
• SEO or Digital Marketing certifications would be advantageous.

Experience

• Minimum 5 years' experience in SEO, website management or digital analytics.
• Proven experience managing websites and digital platforms.
• Strong experience in digital analytics, performance reporting and data interpretation.
• Experience with Google Analytics 4, Google Tag Manager, Google Search Console and Looker Studio.
• Experience working with content management systems such as WordPress or equivalent.
• Previous experience in Consumer Health, Healthcare or FMCG would be advantageous.
• Strong technical, on-page and off-page SEO expertise.
• Knowledge of AI Search Optimisation, including AEO and Generative Engine Optimisation (GEO).
• Strong digital strategy and website management capabilities.
• Proficiency in Google Analytics 4, Google Tag Manager, Google Search Console and Looker Studio.
• Experience in Conversion Rate Optimisation (CRO) and User Experience (UX).
• Knowledge of marketing technology and digital measurement frameworks.
• Strong project management and vendor management skills.
• Excellent analytical and problem-solving abilities.
• Commercially minded with a data-driven approach to decision-making.
• Innovative, proactive and detail-oriented.
• Strong collaboration skills and a commitment to continuous improvement.

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