Trade Marketing Manager - FMCG (Remote)

About the Role

Our client is seeking an experienced and strategic Trade Marketing Manager to join their team remotely, driving growth and presence for their key FMCG brands within the retail landscape. This pivotal role involves developing and executing effective trade marketing strategies that support sales objectives, enhance brand visibility in store, and drive category growth. You will work closely with sales teams, brand managers, and retail partners to create compelling promotional plans, optimize category management, and ensure successful product placement. This is an ideal opportunity for a trade marketing professional to leverage their expertise and influence brand performance across retail channels, working from a remote location.

Key Responsibilities

• Develop and implement annual trade marketing plans aligned with brand strategies and sales objectives.
• Design and execute in-store promotional programs, merchandising initiatives, and point-of-sale materials.
• Analyze sales data and retail performance to identify growth opportunities and provide actionable insights to sales teams.
• Manage trade spend budgets effectively, ensuring optimal return on investment for all trade activities.
• Collaborate closely with sales, brand, and category management teams to drive alignment and execution.
• Build strong relationships with key retail partners, understanding their needs and developing mutually beneficial programs.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 6+ years of experience in trade marketing, brand management, or sales within the FMCG industry.
• Proven track record of developing and executing successful trade marketing strategies and promotional plans.
• Strong understanding of retail dynamics, category management, and shopper marketing principles.
• Excellent analytical, communication, and negotiation skills.
• Ability to manage budgets and work effectively with cross-functional teams in a remote work environment.

Benefits

• Competitive salary and attractive bonus potential.
• Full remote work flexibility, enabling a great work-life balance.
• Comprehensive medical, dental, and vision insurance plans.
• Opportunities for career advancement and professional development within a leading company.
• A collaborative and innovative remote team culture.

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