Senior Copywriter - Brand Storytelling

Our client in Benoni is seeking an experienced Senior Copywriter to lead their brand storytelling efforts. This hybrid role requires a master wordsmith capable of crafting compelling narratives that connect with audiences across various platforms. You will be responsible for developing brand voice, writing persuasive marketing copy, and creating engaging content for campaigns, websites, and social media. The position offers the flexibility of a hybrid work model, allowing for both remote writing and in-office collaboration in Benoni. Your ability to translate complex ideas into clear, impactful language will be instrumental in enhancing our client's brand perception and driving customer engagement.

Key Responsibilities

• Develop and refine the brand voice and messaging guidelines to ensure consistency across all communications.
• Write compelling copy for marketing campaigns, advertisements, website content, email newsletters, and social media posts.
• Create engaging narratives that tell the brand’s story and resonate with target audiences.
• Collaborate with designers, marketers, and other stakeholders to develop integrated campaign materials.
• Edit and proofread copy to ensure clarity, accuracy, and adherence to style guides.
• Conduct market research to understand audience needs and tailor messaging accordingly.

Requirements

• Proven experience as a Senior Copywriter or similar role, with a strong portfolio of published work.
• Exceptional writing, editing, and proofreading skills with a deep understanding of grammar and style.
• Ability to craft persuasive and engaging content for diverse audiences and platforms.
• Experience working in a hybrid environment, demonstrating strong self-management skills.
• Proficiency in content management systems and familiarity with SEO best practices.
• Strong research skills and the ability to grasp complex concepts quickly.

Benefits

• Competitive salary and bonus structure.
• Flexible hybrid work arrangement.
• Comprehensive health and retirement benefits.
• Opportunities for professional growth and development.
• A creative and collaborative team environment.
• Generous vacation policy.

No Relocation Assistance Offered

Job Number # - Midrand, Gauteng, South Africa

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

About the Job

Colgate is seeking an innovative, passionate, and results-driven Social Media & Content Lead to join our SSA IBE Team. This role is pivotal in driving our social media creative presence, ensuring our Colgate Brands remain relevant and engaging across key platforms, with a strong focus on TikTok. You will work cross-functionally with the marketing and commercial teams to develop and execute cohesive social media strategies and content frameworks that aligns with business objectives, elevates our brands, and drives market share in collaboration with our in market teams and agency partners in Sub-Saharan Africa.

As part of our team, you will lead social media and content innovation to engage and inspire people to live happier, healthier lives. This is an exciting opportunity for someone who is passionate about social media, culture, and wants to make a measurable impact in a fast-paced, collaborative environment.

What you will do

Social Strategy and Execution

• Develop and drive the hubs social media strategy, with a focus on the TikTok platform, to increase brand awareness, engagement, and conversion.
• Elevate the social creative framework, velocity, and overall impact of content. Identify emerging social media trends, platforms, and content formats, translating them into actionable strategies.
• Collaborate across teams to unlock new opportunities and implement best-in-class practices to maximize our commercial performance in the social space.
• Manage the content calendar and opportunity spaces across Sub-Saharan Africa Division social channels.
• Establish monitoring, analytics, and reporting on performance across Sub-Saharan African social media, providing data-driven recommendations for optimization.
• Lead the strategy for engaging social communities, loyalty programs, and influencer/creator/affiliate partnerships.
• Utilize social listening to monitor channels for trends, conversations, and sentiment related to our brand, industry, and competitors.
• Own holistic measurement, defining regional KPIs that track social effectiveness and social media growth.

Content Development

• Oversee the creation and production of high-quality, platform-specific social media content, ensuring brand consistency and legal compliance.
• Coordinate with agency partners and internal creative teams on content execution.
• Act as the Hubs subject matter expert on TikTok content creation best practices.
• Ensure social strategies align with overall marketing campaigns and brand messaging.
• Identify opportunities for social commerce integration and supporting sales objectives.
• Establish "big bets," support localizing, and share best practices across the different SSA markets.
• Drive data-driven content development and analysis for effective content.
• Ability to gather insights through deep research, social listening, cross-functional teams, and platforms.

Who you are Minimum Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience (typically 5+ years) in developing and managing social media strategies for a major brand, with a demonstrable track record of success on
• TikTok and the broader social commerce ecosystem.
• Expert knowledge of social media platforms, analytics tools, and content management systems.
• Experience in social media management with a strong interest in all relevant technologies, content creation, influencer marketing, engagement initiatives, and AI advancement.

Preferred Qualifications

• Experience working in a complex, cross-functional, or matrixed organizational environment.
• Strong analytical skills with the ability to interpret data and provide clear, actionable insights.
• Excellent written and verbal communication skills, including presentation skills for executive audiences.
• Proficiency in social media management tools (such as Hootsuite, Buffer, Sprout Social, Sprinklr, Emplify, etc.) and analytics platforms (such as TikTok Marketscope, Google Analytics, Meta Insights, etc.).
• Intimate familiarity with platform toolkits required for social commerce, including TikTok Ads Manager, TikTok Creator Marketplace etc.

Our Commitment to Inclusion

Our journey begins with our people-developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form ( should you require accommodation.#LI-On-site

#J-18808-Ljbffr