Senior Consumer Copywriter

This role suits a writer with strong editorial instincts who is equally at home finding a story as writing one; someone who can turn real people, places and conservation work into beautifully crafted content across the full consumer journey. This is not a production role; it calls for someone who researches, interviews and shapes narrative rather than simply executing a brief. Core Criteria: - 5 to 8+ years' professional experience in copywriting, content, editorial or journalism - Proven track record writing for consumer-facing brands - Bachelor's degree in English, Journalism, Marketing or a related field - Experience across multiple channels, including digital, social, web, email/CRM and campaign communications - Exceptional instinct for language, narrative and storytelling detail - Naturally curious, with sharp observational and interviewing skills - Strong audience and commercial thinking, balanced with creative and editorial judgement - Clear, precise and adaptable across formats and platforms - Comfortable collaborating widely, but equally capable of working independently Core Responsibilities: - Write clear, distinctive copy across brand, campaign, web, social, CRM, email and editorial channels - Research destinations, wildlife, communities and conservation work to find and shape original stories - Conduct interviews with guides, camp teams and conservationists; spend time in the field to source authentic content - Act as guardian of brand voice, tone and language; edit and refine copy produced by others - Translate strategic briefs into messaging hierarchies, creative hooks and calls to action - Work with CRM, social and performance teams to test and refine content using audience insight - Collaborate across marketing, creative, product, regional and operational teams - Contribute to editorial guidelines and messaging frameworks