Commercial Executive

Are you an experienced hospitality commercial leader with a strong track record in revenue growth, commercial strategy and performance optimisation?

A well-established hospitality group is looking for a commercially driven Commercial Executive to lead its Commercial, Sales & Revenue functions and drive sustainable growth across its portfolio.

This is a senior strategic role reporting into the Managing Director / Chief Operating Officer, with responsibility for translating commercial strategy into measurable revenue and profitability outcomes.

Key Responsibilities:

• Lead and execute the group’s commercial and revenue strategy across accommodation, F&B, events and ancillary revenue streams.
• Drive pricing, packaging and promotional strategies to maximise revenue and strengthen market positioning.
• Monitor key commercial metrics including RevPAR, ADR, occupancy, conversion and overall revenue performance.
• Identify market opportunities, performance gaps and commercial risks, implementing appropriate corrective actions.
• Provide strategic leadership to the Central Reservations function, driving conversion, revenue and service excellence.
• Oversee reservations processes, rate loading, inventory controls and operational standards.
• Drive the optimisation, integration and effective utilisation of PMS, RMS, CRM, booking, distribution and reporting systems.
• Ensure strong system governance, data accuracy and effective reporting to support informed decision-making.
• Identify opportunities for automation, process improvement and system optimisation.
• Work closely with Finance, Marketing and Operations to ensure strong commercial alignment across the business.
• Present commercial insights, forecasts and strategic recommendations to executive leadership.
• Lead, mentor and develop high-performing commercial and reservations teams.

Job Experience and Skills Required:

• Matric, together with a Bachelor’s Degree or Diploma in Business, Hospitality, Commerce or a related discipline.
• 8 - 12 years’ leadership experience within commercial, revenue or hospitality environments.
• Demonstrated track record of driving revenue growth and improving commercial performance.
• Strong experience in reservations, revenue operations and distribution channels.
• Familiarity with PMS, RMS, CRM and commercial/distribution platforms.
• Experience engaging and collaborating with senior executive stakeholders.

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For more information, contact: Juanette Lotter Executive Consultant

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