Digital Marketing, Communications & DTC Specialist

Introduction A leading company within the health and beauty sector, is looking for an experienced Digital Marketing, Communications & DTC Specialist to join their dynamic marketing department. Duties & Responsibilities DTC Marketing Execution – 30% - Execute agreed Sales and Marketing campaigns across digital channels. - Manage consumer acquisition and paid media activation and optimisation. - Coordinate influencer partnerships and digital amplification. - Manage consumer digital communications and email content. - Coordinate consumer promotions, acquisition offers and seasonal campaigns. - Drive improvements in DTC revenue and conversion. Consumer Pull & Brand Visibility – 25% - Drive consumer pull and demand-generation activity. - Build digital brand awareness, visibility and consumer audience growth. - Improve product and brand visibility across digital channels. - Develop digital activity that supports consumer acquisition and conversion. - Identify and implement digital interventions to improve awareness, traffic and engagement. SEO, AI Discoverability, Performance & Interventions – 25% - Plan and coordinate SEO-related content and visibility activity. - Identify priority products, topics, audiences and search opportunities. - Ensure consumer-facing content supports search and AI discoverability. - Improve how the brand, products and customer information are represented across digital channels. - Monitor traffic, acquisition, reach, ROAS, CPA, conversion and DTC revenue. - Recommend and coordinate tactical performance improvements. Owned & Earned Media – 20% - Coordinate owned media activity, including consumer email, newsletters and website-led communications. - Coordinate earned media opportunities, including influencer coverage, reviews and advocacy. - Manage opportunities for organic brand mentions and product amplification. - Work with Social Media and the Digital Marketing Department to maximise reach and visibility. Desired Experience & Qualification - Diploma or degree in Marketing, Business Management, Communications or a related field. - Minimum three years' experience in a digital marketing, e-commerce or related environment. - Strong understanding of consumer digital journeys, acquisition and conversion. - Three years' experience working with paid media, digital communications and DTC marketing. - Three years' experience with SEO, digital performance and campaign optimisation. - Experience in FMCG, beauty, wellness or skin care would be advantageous. - Analytical and able to use data, feedback and insights to identify opportunities. - Highly organised, with the ability to manage multiple campaigns and competing priorities. - Strong communicator who can work confidently across different teams and stakeholders. - Collaborative and comfortable working across Sales, Marketing and Digital. Package & Remuneration R 25 000 - R 30 000 CTC pm. Interested? Please mail your CV to hr1 (at) peopledimension (dot) co (dot) za Shortlisted applicants will be contacted within 2 weeks, if you do not hear from us by then your application for this position was unsuccessful, but you have been added to our database for future vacancies.