Marketing Specialist

About the Role

Our client, a prominent player in the health and wellness sector, is seeking a creative and proactive Marketing Specialist to support the growth of a diverse brand portfolio. This role is central to bringing brand strategies to life through expert social media management, product launch coordination, and consumer insight analysis. It is an ideal opportunity for a brand-passionate professional who excels at turning innovative ideas into impactful marketing initiatives within a fast-paced environment.

Key Responsibilities

• Social Media & Content: Develop and manage content calendars across multiple brands, coordinate with creators and influencers, and monitor audience growth and engagement performance.
• Brand Marketing: Support the execution of brand plans and activations, ensuring total consistency across all consumer touchpoints and marketing materials.
• Product Launches & Innovation: Coordinate marketing activities for new product developments, manage launch timelines, and assist with positioning and packaging updates.
• Market Insights & Research: Monitor competitor activity and promotional trends while conducting consumer research to identify growth opportunities.
• Project & Stakeholder Coordination: Manage relationships with external agencies and suppliers, ensuring all project deliverables are completed on schedule.
• Asset Management: Maintain marketing calendars, launch trackers, and digital asset libraries to support effective cross-functional execution.

Requirements

• Qualifications: A Degree or Diploma in Marketing, Communications, Brand Management, or a related business field.
• Experience: 35 years of experience in a marketing, brand, or social media-focused role.
• Technical Skills: Proven experience in coordinating marketing campaigns or product launches, with a strong understanding of brand-building principles.
• Advantageous: Prior experience working with influencers, ambassadors, or brand partnerships.
• Competencies: Excellent project management abilities, strong written and verbal communication skills, and a keen eye for detail.
• Attributes: A proactive, curious, and solutions-focused mindset with the ability to manage multiple projects simultaneously.

Whats on Offer

• The opportunity to work with a leading portfolio of health and wellness brands.
• A dynamic and collaborative work environment that encourages innovation and ownership.
• Exposure to the full marketing mix, from new product development to digital execution.
• A market-related salary within a growth-oriented organisation.