E-commerce Performance Marketing Specialist

About the Role

Our client is seeking a data-driven and results-oriented E-commerce Performance Marketing Specialist to join their remote team. This role will focus on optimizing paid advertising campaigns across digital channels to drive customer acquisition and maximize return on ad spend (ROAS) for their online business. You will be responsible for managing campaigns, analyzing performance data, and implementing strategies to achieve key growth objectives. This is an excellent opportunity for a performance marketer to contribute significantly to the success of an e-commerce brand in a dynamic, remote work environment.

Key Responsibilities

• Plan, implement, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
• Monitor campaign performance daily, analyze key metrics (CPC, CPA, ROAS, CTR), and identify areas for optimization.
• Conduct keyword research, audience targeting, and ad creative testing to improve campaign effectiveness.
• Manage campaign budgets and ensure efficient allocation of resources to achieve performance targets.
• Generate regular reports on campaign performance, providing insights and recommendations for improvement.
• Stay current with the latest trends and best practices in performance marketing and e-commerce advertising.

Requirements

• 2+ years of hands-on experience in performance marketing, specifically within e-commerce or digital advertising.
• Proven experience managing paid search (SEM) and paid social media campaigns.
• Strong analytical skills with proficiency in Google Analytics and other advertising platforms' reporting tools.
• Excellent understanding of e-commerce metrics and KPIs.
• Ability to work independently and collaboratively in a remote setting.
• Certifications in Google Ads or Facebook Blueprint are a plus.

Benefits

• Competitive salary and performance-based bonus structure.
• Fully remote work opportunity providing excellent work-life balance.
• Opportunity to make a direct impact on the company's growth and profitability.
• Comprehensive health and wellness benefits.
• Continuous learning opportunities and access to industry resources.

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