Senior Media Planner

About the Role

Our client is seeking an experienced Senior Media Planner to join their fully remote team. This critical role involves developing and executing strategic media plans across various channels to achieve client marketing objectives. You will leverage deep industry knowledge and data analysis to identify the most effective media opportunities, ensuring optimal reach and engagement. As a remote team member, you will collaborate closely with clients and internal teams to deliver innovative and results-driven media strategies. This position is ideal for a seasoned professional who excels in a virtual setting and is passionate about shaping impactful media campaigns in the dynamic media industry .

Key Responsibilities

• Develop and present integrated media plans based on client objectives, target audience, and budget.
• Analyze media performance data to optimize campaigns, improve ROI, and identify new opportunities.
• Negotiate with media vendors to secure the best rates and placements across digital, print, broadcast, and outdoor channels.
• Collaborate with account management and creative teams to ensure media strategies align with overall campaign goals.
• Stay abreast of industry trends, emerging media channels, and competitive landscape changes.
• Manage media budgets effectively, ensuring accurate forecasting and reconciliation.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 5 years of experience in media planning and buying, with a strong focus on strategic development.
• Proficiency in media planning software and analytics tools (e.g., Nielsen, Comscore, Google Analytics).
• Excellent analytical, negotiation, and presentation skills.
• Demonstrated success in managing complex media campaigns for diverse clients.
• Strong understanding of the media landscape and consumer behavior.

Benefits

• Highly competitive salary and performance bonuses.
• Completely remote working environment, promoting work-life balance.
• Comprehensive health insurance package.
• Allowance for home office setup and professional development.
• A culture of collaboration, innovation, and continuous learning within a leading media agency.

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