Marketing Specialist (Insurance)

Job Description
Our client, a short-term insurance brokerage based in Pretoria East, is looking for a qualified Marketing professional to drive brand awareness and new business growth, with particular focus on the heavy commercial vehicle (HCV) and transport sector. The role combines traditional relationship-based marketing with digital and campaign work, and would suit a creative self-starter who is comfortable working independently and building relationships within the industry. Key Responsibilities • Develop and execute marketing plans aligned to the brokerage's growth targets, with a focus on the HCV and commercial vehicle market • Identify and pursue new business opportunities within the transport, fleet and commercial vehicle sectors • Build and maintain relationships with fleet owners, dealerships, industry bodies and referral partners • Represent the business at industry events, expos, trade shows and networking opportunities • Manage the brokerage's social media presence, website content and digital campaigns • Create marketing collateral including brochures, presentations, proposals and email campaigns • Conduct market and competitor research to inform positioning, product messaging and pricing input • Support the broking and sales team with lead generation, campaign material and follow-up activity • Track and report on campaign performance, lead conversion and return on marketing spend • Maintain the CRM and marketing database accurately and in line with POPIA requirements • Coordinate with external designers, printers, media partners and agencies • Ensure all marketing and advertising material complies with FAIS and insurer requirements • Assist with client retention, cross-selling and referral initiatives Requirements • Recognised Marketing qualification (Diploma or Degree in Marketing or a related field) • RE5 Regulatory Examination completed, or willingness to complete within an agreed timeframe • Relevant marketing experience, preferably within the HCV, transport or short-term insurance sector • Strong digital and social media understanding, including content creation and campaign management • Excellent written and verbal communication and interpersonal skills • Creative thinker with strong organisational skills and a demonstrable work ethic • Ability to work independently as well as collaboratively within a team • Valid driver's licence, own reliable vehicle and willingness to travel for client and industry engagements • Short-term insurance industry experience advantageous Benefits Our client is offering a market-related salary, depending on qualifications and experience, plus a performance-based incentive structure. Additional benefits include: • Travel and cell phone allowance • Marketing budget and creative autonomy within an established, growing business
Requirements
Recognised Marketing qualification (Diploma or Degree in Marketing or a related field) RE5 Regulatory Examination completed, or willingness to complete within an agreed timeframe Relevant marketing experience, preferably within the HCV, transport or short-term insurance sector Strong digital and social media understanding, including content creation and campaign management Excellent written and verbal communication and interpersonal skills Creative thinker with strong organisational skills and a demonstrable work ethic Ability to work independently as well as collaboratively within a team Valid driver's licence, own reliable vehicle and willingness to travel for client and industry engagements Short-term insurance industry experience advantageous