Marketing Manager

About the Role

Our client is seeking a seasoned Marketing Manager to spearhead their marketing efforts in Durban . This strategic role demands leadership in crafting and executing integrated marketing plans that drive brand growth and market penetration. You will oversee a range of activities, from digital campaigns to traditional advertising and public relations, ensuring a consistent and impactful brand message. The ideal candidate will possess a strong understanding of the regional market dynamics and a passion for building successful brands within the vibrant Durban economic landscape. This position offers a unique opportunity to shape the future marketing direction of the company.

Key Responsibilities

• Develop and manage annual marketing plans and budgets, aligning with overall business objectives.
• Lead the strategy and execution of integrated marketing campaigns across digital and traditional channels.
• Oversee brand management, ensuring consistency in messaging and visual identity across all touchpoints.
• Manage relationships with external agencies, vendors, and media partners.
• Analyze market trends, customer insights, and competitor activities to identify new opportunities and threats.
• Direct and mentor the marketing team, fostering a culture of collaboration and high performance.

Requirements

• Extensive experience (5+ years) in marketing management, with a focus on strategic planning and execution.
• Proven ability to develop and implement successful integrated marketing campaigns.
• Strong understanding of digital marketing, content strategy, public relations, and advertising.
• Excellent leadership, communication, and interpersonal skills.
• Experience in market research, data analysis, and reporting on marketing ROI.
• Bachelor's degree in Marketing, Business Administration, or a related discipline.

Benefits

• Competitive salary package with performance incentives.
• Hybrid work arrangement to balance professional and personal life.
• Comprehensive medical and retirement benefits.
• Generous leave policy.
• Dynamic work environment with opportunities for career advancement in Durban .

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