Digital Marketing Strategist - E-commerce Growth

About the Role

Our client is seeking a visionary Digital Marketing Strategist to drive significant growth for their e-commerce business. Working remotely, you will be responsible for shaping and executing high-level digital strategies that enhance online visibility, customer acquisition, and conversion rates. This role requires a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content strategy, and analytics. You will lead the charge in identifying new opportunities, optimizing existing channels, and ensuring a cohesive and impactful brand presence across all digital touchpoints, contributing directly to the company's expansion goals from the comfort of your home office.

Key Responsibilities

• Develop and implement data-driven digital marketing strategies to achieve ambitious e-commerce growth targets.
• Oversee and optimize SEO, SEM, PPC, social media advertising, and content marketing initiatives.
• Conduct in-depth market research, competitor analysis, and customer journey mapping to identify new growth opportunities.
• Manage the digital marketing budget effectively, allocating resources to maximize ROI and minimize customer acquisition cost.
• Analyze key performance indicators (KPIs) across all digital channels, providing strategic recommendations for improvement.
• Collaborate with cross-functional teams, including sales, product development, and IT, to ensure alignment and integrated campaign execution.

Requirements

• Master's degree or equivalent experience in Marketing, Business Administration, or a related field.
• 7+ years of progressive experience in digital marketing, with a significant track record in e-commerce strategy and execution.
• Expertise in SEO, SEM, content marketing, social media marketing, email marketing, and analytics.
• Proven experience with marketing automation platforms, CRM systems, and advanced analytics tools.
• Strong strategic thinking, analytical skills, and the ability to translate complex data into actionable insights.
• Excellent leadership and communication skills, with the ability to influence stakeholders at all levels.

Benefits

• Highly competitive salary and executive-level bonus structure.
• Fully remote work arrangement, offering unparalleled flexibility.
• Comprehensive health, dental, and vision insurance plans.
• Generous allowance for home office setup and professional development.
• Opportunity to shape the digital future of a growing e-commerce brand.

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