Digital Marketing Executive - Social Media Focus

About the Role

Our client is seeking a dynamic Digital Marketing Executive with a strong focus on social media to join their team in Polokwane. This role is central to building and engaging our online community, driving brand awareness, and supporting e-commerce sales through strategic social media campaigns. You will be responsible for content creation, community management, and performance analysis across key social platforms. This hybrid role offers a fantastic opportunity to grow your career in digital marketing within a supportive environment, combining office-based collaboration with remote flexibility, and contributing to the company's online growth objectives.

Key Responsibilities

• Develop and execute engaging social media content plans across platforms like Facebook, Instagram, and Twitter.
• Manage daily social media activities, including posting, monitoring, and responding to comments and messages.
• Run targeted paid social media advertising campaigns to reach new audiences and drive conversions.
• Analyze social media performance metrics and generate reports with actionable insights.
• Stay abreast of social media trends, platform updates, and emerging best practices.
• Collaborate with the marketing team to ensure brand consistency and campaign integration.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-4 years of experience in digital marketing, with a significant emphasis on social media management.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Experience creating compelling visual and written content for social media.
• Understanding of SEO and SEM principles is a plus.
• Strong communication and interpersonal skills.

Benefits

• Competitive annual salary with regular performance reviews.
• Hybrid work arrangement allowing for both office collaboration and remote work.
• Comprehensive medical aid and retirement fund contributions.
• Opportunities for professional development and training in digital marketing.
• A positive and forward-thinking work culture in Polokwane.

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