Job description
We are looking for a Brand and Advertising Officer to support the execution of the Group's brand and advertising strategy by providing analytical, administrative, and project coordination support. You will assist with the department's day-to-day functions, work closely with internal and external stakeholders, and contribute to initiatives that strengthen the AVBOB brand and support organisational objectives.
YOUR RESPONSIBILITIES WILL INCLUDE THE FOLLOWING:
Implement the brand and advertising strategy
- Assisting and implementing the framework for the Brand and Advertising strategy.
- Favourably position the AVBOB brand amongst staff and external stakeholders by providing timeous and professional briefs, including the delivery of projects and artwork.
- Maintaining a supplier database for the department to deliver on projects required by the Group.
- In collaboration with the Specialist: Brand and Advertising as well as the provincial structure and branches to determine their advertising needs.
- Writing briefs for the approval of the Manager: Brand and Advertising and the Specialist: Brand and Advertising by means of outlining key campaign information in line with the Group's Corporate Identity.
Coordinate activities to achieve brand and advertising plans
- Organising and managing marketing collateral (leaflets, application forms, advertisements for various publications and not limited to banners).
- Communicating with clients to ensure that the brief meets the advertising expectations.
- Ordering of promotional items and keeping track of stock levels.
- Coordinating teams to meet both internal and external deliverables.
- Providing regular updates on copywriting, design, advertising and project management requests, to manager and internal stakeholders.
- Scheduling departmental meetings.
- Briefing and negotiating deadlines with media buyers.
- Working with Graphic Designers to develop materials, coordinate events and provide support and direction to finalise the project.
- Meet all the material and project deadlines.
- Proofread of the artwork and present this internally with the media plans for approval.
- Providing support on finance-related administration.
- Reviewing marketing opportunities and sharing these with the Specialist: Brand and Advertising or Manager: Brand and Advertising.
Stakeholder liaison
- Assisting internal stakeholders (including departments) with the delivery of advertising needs and maintaining relationships with external stakeholders.
- Assisting all the departments with their creative requirements and timeously delivering artwork.
- Managing departmental subscriptions with associated agencies.
Monthly reporting
- Provide inputs for monthly reports.
- Order stationery stock and maintain required levels thereof.
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