Marketing Specialist (Insurance)

Our client a short-term insurance brokerage based in Pretoria East is looking for a qualified Marketing professional to drive brand awareness and new business growth with particular focus on the heavy commercial vehicle (HCV) and transport sector. The role combines traditional relationship-based marketing with digital and campaign work and would suit a creative self-starter who is comfortable working independently and building relationships within the industry. Key Responsibilities Develop and execute marketing plans aligned to the brokerages growth targets with a focus on the HCV and commercial vehicle market Identify and pursue new business opportunities within the transport fleet and commercial vehicle sectors Build and maintain relationships with fleet owners dealerships industry bodies and referral partners Represent the business at industry events expos trade shows and networking opportunities Manage the brokerages social media presence website content and digital campaigns Create marketing collateral including brochures presentations proposals and email campaigns Conduct market and competitor research to inform positioning product messaging and pricing input Support the broking and sales team with lead generation campaign material and follow-up activity Track and report on campaign performance lead conversion and return on marketing spend Maintain the CRM and marketing database accurately and in line with POPIA requirements Coordinate with external designers printers media partners and agencies Ensure all marketing and advertising material complies with FAIS and insurer requirements Assist with client retention cross-selling and referral initiatives Requirements Recognised Marketing qualification (Diploma or Degree in Marketing or a related field) RE5 Regulatory Examination completed or willingness to complete within an agreed timeframe Relevant marketing experience preferably within the HCV transport or short-term insurance sector Strong digital and social media understanding including content creation and campaign management Excellent written and verbal communication and interpersonal skills Creative thinker with strong organisational skills and a demonstrable work ethic Ability to work independently as well as collaboratively within a team Valid drivers licence own reliable vehicle and willingness to travel for client and industry engagements Short-term insurance industry experience advantageous Benefits Our client is offering a market-related salary depending on qualifications and experience plus a performance-based incentive structure. Additional benefits include: Travel and cell phone allowance Marketing budget and creative autonomy within an established growing business

Required Skills:

Recognised Marketing qualification (Diploma or Degree in Marketing or a related field) RE5 Regulatory Examination completed or willingness to complete within an agreed timeframe Relevant marketing experience preferably within the HCV transport or short-term insurance sector Strong digital and social media understanding including content creation and campaign management Excellent written and verbal communication and interpersonal skills Creative thinker with strong organisational skills and a demonstrable work ethic Ability to work independently as well as collaboratively within a team Valid drivers licence own reliable vehicle and willingness to travel for client and industry engagements Short-term insurance industry experience advantageous

Employment Type : Full Time
Experience: years
Vacancy: 1