Search Engine Marketing (SEM) Specialist

About the Role

Our client is seeking a skilled Search Engine Marketing (SEM) Specialist to drive performance through paid search campaigns. You will be responsible for planning, implementing, managing, and optimizing SEM strategies to increase website traffic, generate leads, and maximize return on ad spend (ROAS). This role requires a strong analytical mindset, a deep understanding of Google Ads and other paid search platforms, and the ability to continually test and refine campaigns. Join our dynamic marketing team in Upington , contributing to impactful online advertising efforts in a hybrid work setting.

Key Responsibilities

• Develop and execute effective paid search strategies across platforms like Google Ads and Bing Ads.
• Conduct keyword research, ad group creation, and bid management to optimize campaign performance.
• Write compelling ad copy and design effective landing pages to improve conversion rates.
• Monitor campaign performance daily, analyzing key metrics such as clicks, conversions, cost per acquisition (CPA), and ROAS.
• Implement A/B testing for ad copy, landing pages, and targeting parameters to drive continuous improvement.
• Generate regular performance reports and provide actionable insights and recommendations to the marketing team.

Requirements

• Bachelor's degree in Marketing, Business, or a related quantitative field.
• 2-4 years of hands-on experience managing successful SEM campaigns.
• Proficiency with Google Ads, Bing Ads, and other relevant paid search platforms.
• Strong understanding of keyword research tools and bid management strategies.
• Experience with web analytics tools (e.g., Google Analytics) to track campaign effectiveness.
• Excellent analytical, problem-solving, and communication skills.

Benefits

• Competitive annual salary and performance incentives.
• Hybrid work arrangement for flexibility and collaboration.
• Comprehensive health insurance and retirement benefits.
• Opportunities for professional growth and certifications in SEM.
• A results-oriented and supportive team environment.

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