Creative Brand Lead | Africa

Bring bold brand ideas to life across Africa.

As Brand Lead Creative Designer, Africa, you'll play a key role in shaping and delivering creative work that gives the business a competitive edge. You'll turn strategy into compelling campaigns, lead creative partners and ensure every execution builds the brand while achieving commercial objectives.

What you'll do

• Translate strategic briefs into insight-led creative platforms that deliver against brand and business objectives.
• Lead integrated campaigns from brief through to delivery, managing timelines, milestones and creative outputs.
• Direct creative agencies, production partners and internal studios, providing clear briefs, guidance and feedback.
• Act as a key creative decision-maker, reviewing and approving work across ATL, BTL, digital, social and content channels.
• Champion outstanding storytelling, craft and execution while balancing timelines, budgets and channel requirements.
• Lead the localisation and adaptation of global campaigns for African markets, ensuring cultural relevance while protecting the core brand.
• Work closely with regional and local teams to optimise creative for different audiences, markets and platforms.
• Act as a guardian of the brand, driving consistency across touchpoints and helping stakeholders and partners apply brand principles and best practice.

What you'll bring

• Strong creative judgement and a genuine passion for storytelling and brand building.
• Proven experience leading integrated campaigns across multiple channels.
• Strong agency, production partner and stakeholder management experience.
• Strategic thinking combined with the ability to get hands-on and drive execution.
• Strong communication and presentation skills, with the ability to turn complex ideas into clear creative direction.
• Excellent organisational skills and the ability to manage multiple campaigns and priorities simultaneously.
• High attention to detail and a commitment to creative quality and brand consistency.

It would be great if you also have:

• Experience localising and adapting campaigns across multiple markets.
• A strong portfolio of successful brand and integrated campaign work.
• Knowledge of production processes across film, digital, social and print.
• Experience working in fast-paced, digital or multi-market environments.
• Previous experience within online gaming or casino, with an understanding of player behaviour and the industry landscape.
• Familiarity with gambling regulations and compliance requirements across different jurisdictions.

This is an opportunity to take ownership of high-impact creative work across Africa and help shape how the brand shows up across markets and channels.

You'll work in a hybrid role based in Johannesburg, with plenty of opportunity to stretch your creative thinking, influence the brand and take on new challenges as the business grows.

If you're a commercially minded creative leader who can turn strategy into standout work, we'd love to hear from you.

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