Market Activation Specialist - LP and MP MMH260923-5

Role Purpose

Support the business through the implementation of relevant marketing activities in alignment with strategic business objectives.

Requirements

• Matric
• Bachelor's degree in Marketing/ Communications and or equivalent relevant qualification
• 3 - 5 years' experience as a Marketing Specialist or similar relevant role (essential)
• Hands on experience using marketing data analytics tools (essential)
• Experience in Financial Industry (desirable)

Duties and Responsibilities

• Develop marketing operational plans based on the marketing strategy per product and audience.
• Effectively implement marketing projects and activities according to the marketing plan to reach the strategic marketing objectives.
• Effectively prepare, design, produce and implement marketing campaigns / projects to reach the audience through appropriate channels including print, digital, online, web and broadcast mediums.
• Prepare all go-to-market messages and material to ensure that the right message is communicated to the market to fulfil the strategic plan.
• Copy writing, editing and proof reading to a determined level to hand over to copy writer for all marketing campaigns including advertising, social media etc.
• Conduct market research to determine insights about consumer requirements, habits and trends.
• Liaise with external vendors to execute promotional events and campaigns.
• Analyse, measure and present insights on the success of marketing campaigns / projects and produce reports for stakeholders.
• Brief service providers on project requirements and ensure delivery within agreed timelines.

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