Property Fund Marketing Specialist, EE, SANDTON, CTC 40 000, Contract

Property Fund Marketing Specialist, EE, SANDTON, CTC 40 000, Contract

The role

The firm, a Property Fund, is a boutique asset manager and private equity firm specialising in listed and unlisted property, serving institutional funds, high-net-worth individuals and retail investors. Its mission, “We Are Change”, reflects a commitment to making property investment accessible to all, while delivering competitive and sustainable returns.

The Marketing Specialist takes that purpose to market. The role turns research and investment expertise into clear, compliant and engaging content for each of its audiences, builds a consistent brand and digital presence, and gives business development the material it needs to grow assets under management.

Top three outcomes of role

1. A trusted, consistent brand:

is presented consistently and professionally across every channel, building the trust that institutional, high-net-worth and retail investors need before they invest.

2. Research that reaches its audience:

market insights are packaged and published on schedule, in formats that each audience reads, understands and engages with.

3. Marketing that supports growth:

Growing audiences and investor enquiries, tracked to their source, support business development in growing assets under management.

Position Details

Key Accountabilities and Indicators of Effectiveness

Brand stewardship.

Apply brand identity, tone and messaging consistently across all channels and materials, in line with direction from

Indicators of Effectiveness

All published material is on brand and approved. No off-brand or unapproved material reaches the market the Chief Executive Officer and any external brand partners.

Research-led content.

Package and publish market insights, newsletters and research-led content, working with the Listed Property Analyst to turn technical material into formats suited to each audience including the Investment Committee Chair's monthly research publication.

Indicators of Effectiveness

Content publishes on schedule. Technical accuracy is preserved, with the analyst’s sign-off obtained before publication.

Planning and independent delivery.

Plan and run an integrated content and campaign calendar, securing inputs and approvals from colleagues and the Chief Executive Officer well ahead of deadlines.

Indicators of Effectiveness

The calendar runs ahead of schedule. Deadlines are met without last‑minute escalation to the Chief Executive Officer.

Digital channels.

Manage digital presence, including the website, investor app content, email and social media, to grow reach and engagement.

Indicators of Effectiveness

Channels are active and current. Audience growth and engagement are tracked against agreed targets and reported to the Chief Executive Officer on an agreed cadence.

Content system operation.

Apply the content repurposing framework to produce segment specific outputs from each research publication on schedule, using the approved channel standards and quality checks for each audience.

Indicators of Effectiveness

Research reaches all three segments in the correct format within 48 hours of publication. No segment receives another segment's messaging register.

App.

Grow and engage the Property Fund app’s investor base: promote the app across channels, keep its market news and learning content current, support users through onboarding and beyond with clear communication, and feed user insight back to those responsible for the app’s development.

Indicators of Effectiveness

Downloads, registrations and first investments through the app grow above the organic baseline at appointment, each attributed to its source. A rising share of registered users go on to invest. In-app content is current, and app store ratings and user feedback are monitored and acted on.

Investor education.

Develop educational content that explains property investing and products in plain language, in support of commitment to accessible investing.

Indicators of Effectiveness

Educational content is published regularly, is understood by non-specialist readers, and generates engagement and enquiries from new investors

Business development support.

Produce collateral, presentations and campaign material for business development and client engagement across institutional, high-net-worth and retail segments, built on the investment narrative from research.

Indicators of Effectiveness

Business development has current, accurate and on-brand material for each segment. Requests are met within agreed timeframes.

Campaigns and measurement.

Plan and run campaigns that generate and track investor interest, measure performance across channels and report insights that shape future activity.

Indicators of Effectiveness

Enquiries and sign-ups are attributed to their source. Spend and effort shift towards the channels that perform.

Marketing compliance.

Ensure all marketing material meets financial services marketing requirements, including FAIS advertising rules, collective investment scheme disclosures and POPIA’s direct marketing provisions, and that no content constitutes financial advice.

Indicators of Effectiveness

All material goes through the required review before publication. No compliance breaches or complaints. Direct marketing consent records are complete

Suppliers and budget.

Brief and manage external suppliers such as designers, printers and digital agencies, within the approved marketing budget.

Indicators of Effectiveness

Suppliers deliver to brief, on time and within budget. Spend is tracked against budget.

Events and representation.

Coordinate client events and industry presence, including materials, logistics and follow-up.

Indicators of Effectiveness

Events run to plan. Attendee follow-up and lead capture are completed within an agreed timeframe.

Qualifications, knowledge, experience and skills

• Qualifications: A relevant degree in Marketing, Communications, Digital Marketing or a related field. A postgraduate qualification is an advantage. Recognised digital marketing certifications are advantageous.
• Digital marketing across social media, email, website content management and search optimisation.
• App marketing, including app store optimisation, user onboarding journeys and retention communications.
• Copywriting and editing for different audiences and channels, including turning technical material into plain language without losing accuracy.
• Content production using design and video editing tools.
• Marketing analytics, including web, social and campaign performance measurement and reporting.
• Campaign planning and execution across multiple channels.
• Brand management and consistent application of brand guidelines.
• Strong understanding of financial services and investment products, including unit trusts, or the ability to learn them quickly is critical.
• Working knowledge of South African financial services marketing rules.
• Proficiency with CRM and email marketing platforms.

Experience

• A minimum of 5 years' marketing experience with a strong digital focus; experience building a marketing channel or function from low or zero base is more important than total years.
• Marketing Experience in financial services or another FAIS/FCA-regulated sector is strongly preferred. Candidates from non-regulated sectors must demonstrate they have worked within compliance-constrained environments and understand the difference between marketing and financial advice.
• Entrepreneurial exposure is required: experience in an SME, start-up or boutique environment, or in building a marketing channel or function from a low base, rather than only maintaining established campaigns.
• A portfolio of work across digital channels, including examples of complex information made accessible to general audiences.
• Experience marketing a digital product or app, including user acquisition and engagement, is an advantage.
• A track record of campaigns with measurable results, such as audience growth, engagement and enquiries.
• Experience briefing and managing external suppliers is an advantage.

Desired competencies

Non-negotiable

• Intellectual: Judgement/Decision Making, Creativity
• Personal: Integrity, Resourcefulness/Initiative, Organisation/Planning
• Interpersonal: Customer Focus, Team Player, Communications (Written)

Important

• Intellectual: Intelligence, Analysis Skills, Strategic Skills, Pragmatism, Leading Edge, Education, Experience, Track Record
• Personal: Excellence, Independence, Stress Management, Self-Awareness/Feedback, Adaptability
• Interpersonal: Likability, Listening, Assertiveness, Communications (Oral), Persuasion
• Leadership: Conflict Management
• Motivational: Energy/Drive, Enthusiasm/Passion, Compatibility of Needs, Tenacity

Core values to which everyone on the team subscribes :

• Entrepreneurial mindset
• Integrity

Reports to CEO

Salary R40 000 CTC per month

Contract term 6 months

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