Product Manager

Industry: Sports Nutrition | Health & Wellness | FMCG

The Opportunity

32Gi is seeking a commercially driven Product Manager to lead the development, positioning and growth of selected products within our sports nutrition range.

We are looking for an entrepreneurial individual with a proven ability to launch and grow successful consumer products, combining strategic thinking, creative marketing and commercial accountability.

Key Responsibilities

• Develop and execute product strategies, positioning and growth plans.
• Take ownership of selected products, including revenue, pricing, margins and profitability.
• Identify market opportunities and lead product innovation, development and launches.
• Create compelling marketing concepts and campaigns that engage target audiences and drive consumer action.
• Oversee advertising and marketing activities to ensure consistency with product strategies and commercial objectives.
• Execute integrated above-the-line and below-the-line marketing, including digital campaigns, trade promotions and retail activations.
• Work with sales teams to expand distribution, improve visibility and increase product sell-through.
• Monitor consumer insights, competitors, sales performance and marketing ROI.

Qualifications & Experience

• Relevant degree in Marketing, Communications, Business or a related field.
• Minimum 5 years' experience in marketing, product or brand management.
• Good understanding of the sports nutrition, fitness, wellness or supplements market.
• Comprehensive knowledge of the marketing mix, including digital, traditional and trade marketing.
• Proven ability to develop effective product and marketing strategies and present recommendations to senior management.
• Experience identifying target consumers and creating campaigns that generate engagement and sales.
• Strong commercial acumen, analytical ability and data-driven decision-making.
• Creative, innovative thinker with strong leadership, communication and interpersonal skills.
• Results-oriented, proactive and capable of managing multiple priorities.
• Valid driver's licence and own reliable transport.

The Ideal Candidate

An energetic, entrepreneurial and commercially astute individual who combines creativity with financial discipline, takes ownership and delivers measurable results.

Candidates must demonstrate what they have personally developed, launched or grown, together with the commercial results achieved.

An opportunity to take meaningful product ownership within an established South African sports nutrition brand with international growth ambitions.

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