BRAND GENERAL MANAGER | SSA | GLOBAL FMCG/BEAUTY

Key Responsibilities - Shape Strategic Direction: Define the regional strategic vision and multi-year marketing plan, guiding portfolio priorities across new product launches, product renewals, and core portfolio development. - Drive Market Insights: Gather and analyse consumer and market insights, sharing findings with global stakeholders to ensure new developments align with local market needs. - Advocate for Local Markets: Collaborate closely with international stakeholders on projects and marketing strategies, ensuring global plans are relevant and effective across regional markets. - Empower Local Activation: Guide and support country teams in developing effective local strategies that create integrated and engaging consumer brand experiences. - Optimise Core & Key Products: Support country teams in successfully developing key product categories and managing the core portfolio. - Executive Communication: Develop compelling strategic narratives for senior management and support country teams with executive-level presentations and meetings. - Localise Content: Provide guidance on the regional adaptation of communication materials, advertising assets, and marketing content. - Influence Commercial Strategy: Contribute to media, pricing, promotional, and market research strategies across the region. - Develop Talent: Build marketing capability across the region by coaching local teams and sharing best practices. - Team Leadership: Build, develop, and inspire a high-performing regional team. Leadership Competencies The successful candidate will demonstrate strong entrepreneurial leadership and the ability to: - Innovate: Anticipate future trends and inspire teams to develop new ideas, digital solutions, and creative marketing strategies. - Strategise: Take a long-term view while navigating ambiguity and complex multi-market environments to establish clear priorities and sustainable growth strategies. - Engage: Inspire and mobilise cross-functional teams and external partners through strong communication, passion, and a shared vision. - Achieve with Integrity: Deliver strong business results with accountability, high standards, ethical leadership, and corporate responsibility. - Lead by Example: Foster an inclusive, diverse, collaborative environment where people feel valued and empowered to develop. - Interact & Connect: Build effective relationships across multiple countries, cultures, functions, and stakeholder groups. Professional & Technical Competencies - Market & Consumer Insight: Identify market drivers and translate consumer trends and insights into actionable strategies. - Brand Development: Develop brand strategies, identify opportunities for innovation, create integrated campaigns, and incorporate retail and shopper expertise. - Activation Excellence: Deliver high-quality market activation with agility, commercial awareness, and operational rigour. - Collaborative Leadership: Build strong collaboration across markets and functions while sharing and leveraging best practices. - Strategic & Financial Leadership: Lead cross-functional budget and resource allocation processes, develop and defend multi-year growth plans, and act as a strategic advisor to senior regional leadership. Requirements & Profile Experience - Minimum 810 years' experience in Brand Management, Marketing, or Commercial leadership. - Experience within FMCG, Beauty, Retail, or related consumer-facing industries. - Experience within multinational organisations and emerging markets/Africa is strongly preferred. Education - Master's degree in Business, Marketing, or a related discipline. Skills - Proven track record in new product development and 360-degree campaign execution, including strong digital marketing expertise. - Excellent project management, analytical, commercial, and financial acumen. - Strong strategic mindset combined with operational execution. - Exceptional interpersonal skills and the ability to influence senior and cross-functional stakeholders. - Strong leadership, communication, and presentation skills.