Director of Sales and Marketing

About the Role

Our client, a prominent hotel and conference center located in **Polokwane, Limpopo**, is actively seeking a seasoned and results-driven Director of Sales and Marketing. This senior leadership role is responsible for developing and implementing strategic sales and marketing plans to maximize revenue and occupancy, and to enhance the hotel's brand presence within the **Polokwane** market and beyond. The successful candidate will lead a dynamic sales and marketing team, cultivate strong relationships with corporate clients, tour operators, and travel agents, and oversee all aspects of promotional activities, advertising, and digital marketing efforts. We are looking for a highly motivated individual with a proven track record in hotel sales and marketing leadership, possessing excellent negotiation skills and a deep understanding of market dynamics.

Key Responsibilities

• Develop and execute comprehensive sales and marketing strategies to achieve or exceed revenue goals.
• Lead, train, and motivate the sales and marketing team to drive performance and achieve targets.
• Identify and pursue new business opportunities, including corporate accounts, group bookings, and event sales.
• Manage relationships with key clients, travel agencies, and other stakeholders to foster loyalty and drive repeat business.
• Oversee the development and execution of marketing campaigns, including digital marketing, social media, and public relations.
• Analyze market trends, competitor activities, and customer feedback to identify opportunities and challenges.
• Develop and manage the sales and marketing budget, ensuring effective allocation of resources.
• Collaborate with the hotel management team to ensure alignment of sales and marketing strategies with overall business objectives.
• Monitor and report on sales performance, market share, and ROI of marketing initiatives.
• Ensure consistent brand messaging and positioning across all marketing channels.

Requirements

• A minimum of 6 years of progressive experience in hotel sales and marketing, with at least 3 years in a Director-level role.
• Proven success in developing and implementing effective sales and marketing strategies for hotels.
• Strong understanding of the hospitality industry, market trends, and competitive landscape in **Polokwane, Limpopo**.
• Excellent leadership, communication, negotiation, and presentation skills.
• Demonstrated experience in digital marketing, social media management, and revenue management principles.
• Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field is required.
• Proficiency in sales and marketing software, CRM systems, and property management systems (PMS).
• Ability to work independently and as part of a team, with a results-oriented approach.
• Willingness to travel as required and work flexible hours.

Benefits

• Highly competitive salary with an attractive commission and bonus structure.
• Comprehensive medical and retirement benefits package.
• Opportunities for career advancement within a growing hospitality brand.
• Travel allowances and potential for overseas training opportunities.
• A stimulating and collaborative work environment.

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