Social Media Manager - WhatJobs Direct

About the Role

Our client, a vibrant consumer goods company headquartered in Durban, KwaZulu-Natal , is seeking a creative and strategic Social Media Manager to elevate their brand presence across all relevant digital platforms. This exciting on-site role involves developing and implementing engaging social media strategies, managing content calendars, fostering community interaction, and driving measurable results. The ideal candidate will be a passionate storyteller with a deep understanding of social media trends, audience engagement tactics, and platform best practices. You will be responsible for creating compelling content, analyzing performance metrics, and adapting strategies to maximize impact. This is a fantastic opportunity to shape the online voice of a well-known brand and engage directly with its customer base.

Key Responsibilities

• Develop, implement, and manage social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.


• Create, curate, and schedule engaging and relevant content (text, images, video) that aligns with brand voice and objectives.


• Monitor social media channels for trends, conversations, and customer feedback.


• Engage with the online community, respond to comments and messages promptly and professionally.


• Plan and execute social media advertising campaigns to increase reach and engagement.


• Analyze social media metrics and KPIs, providing regular reports on performance and insights.


• Stay up-to-date with the latest social media best practices, technologies, and emerging platforms.


• Collaborate with marketing, PR, and product teams to ensure brand consistency.


• Identify and engage with influencers and brand advocates.


• Manage the social media budget effectively.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.


• Minimum of 3 years of experience managing social media platforms for a brand or organization.


• Proven ability to develop and execute successful social media campaigns.


• Excellent copywriting, editing, and visual content creation skills.


• In-depth knowledge of major social media platforms, their algorithms, and best practices.


• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).


• Strong understanding of social media analytics and reporting.


• Creative thinking and a passion for storytelling.


• Excellent communication and interpersonal skills.


• Ability to work collaboratively in a team environment and manage multiple projects.

Benefits

• Our client offers a competitive salary package and performance-based bonuses.


• Employees are entitled to comprehensive medical aid and a provident fund.


• Opportunities for professional growth through specialized social media training and industry events are provided.


• You will work in a dynamic and creative office environment in Durban, KwaZulu-Natal , contributing to a well-loved brand.


• We value work-life balance and offer a supportive team culture.


• This role provides the chance to be at the forefront of digital brand communication.


• Enjoy ample annual leave and other company benefits.


• Join a company that is passionate about connecting with its customers.

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