Digital Marketing Manager (Performance Marketing)

About the Role Our client, a dynamic e-commerce startup experiencing rapid growth, is looking for an experienced Digital Marketing Manager with a strong focus on Performance Marketing . This hybrid role is based in our Johannesburg, Gauteng, ZA office, offering a blend of in-office collaboration and remote flexibility. You will be responsible for developing and executing data-driven digital marketing strategies across various channels, with a primary focus on driving measurable results such as customer acquisition, conversion rates, and ROI. The ideal candidate possesses a deep understanding of paid advertising platforms, SEO, SEM, and analytics, and is passionate about leveraging data to optimize campaigns and achieve business objectives.

Key Responsibilities

• Develop, implement, and manage comprehensive performance marketing campaigns across channels including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant platforms.
• Define campaign objectives, KPIs, and target audiences, ensuring alignment with overall marketing and business goals.
• Conduct keyword research, audience segmentation, and A/B testing to optimize ad creative, landing pages, and campaign performance.
• Manage and optimize campaign budgets to maximize ROI and achieve acquisition cost targets.
• Monitor, analyze, and report on campaign performance using tools such as Google Analytics, Google Tag Manager, and platform-specific dashboards.
• Collaborate with the content team to ensure alignment between ad creative, landing page experience, and overall brand messaging.
• Stay up-to-date with the latest trends, technologies, and best practices in digital marketing and performance advertising.
• Manage relationships with external agencies or vendors as needed.
• Contribute to the development of the overall digital marketing strategy, including SEO, content marketing, and email marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong emphasis on performance marketing and paid media management.
• Proven track record of successfully managing and optimizing paid search (SEM) and paid social campaigns.
• In-depth knowledge of Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Proficiency in Google Analytics and experience with data analysis and reporting.
• Strong understanding of SEO principles and best practices.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Outstanding communication and project management abilities.
• Experience in a hybrid work environment is a plus.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive medical aid and retirement savings plan.
• Opportunities for professional development and training in the latest marketing technologies.
• A dynamic hybrid work environment in Johannesburg with flexibility.
• Be part of an innovative and fast-paced company culture.

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