Regional Sports Marketing Manager

About the Role

Our client is seeking an experienced and dynamic Regional Sports Marketing Manager to lead marketing initiatives across multiple territories within the Leisure & Sports sector. This role, based in Randburg, Gauteng , requires a strategic thinker with a proven track record in sports marketing, brand building, and campaign execution. You will be responsible for developing and implementing comprehensive marketing strategies to increase brand awareness, drive participation in sports events, and foster strong community engagement. The ideal candidate will have a deep understanding of the sports landscape, excellent communication skills, and the ability to manage budgets and teams effectively. This is a key leadership position with significant influence on the company's market presence in the region.

Key Responsibilities

Develop and execute regional marketing plans and campaigns for sports properties and events. Manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI. Oversee brand management and ensure consistent brand messaging across all channels. Identify and cultivate strategic partnerships with media, sponsors, and community organizations. Lead market research and analysis to identify consumer trends and competitive insights. Manage digital marketing efforts, including social media, content marketing, and online advertising. Plan and coordinate promotional events and activations to drive engagement. Collaborate with internal teams (sales, event management, product development) to ensure integrated marketing efforts. Measure and report on the performance of marketing campaigns, making data-driven adjustments. Stay abreast of industry trends and best practices in sports marketing in Gauteng .

Requirements

A Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Minimum of 6 years of experience in marketing, with at least 3 years focused on sports marketing or a related field within Leisure & Sports . Proven experience in developing and executing successful marketing strategies and campaigns. Strong understanding of digital marketing, social media, and content creation. Excellent project management and organizational skills. Demonstrated ability to manage budgets and analyze marketing performance data. Strong negotiation and relationship-building skills. Excellent written and verbal communication skills. Ability to work effectively in a fast-paced, team-oriented environment. Willingness to travel occasional within the region and work flexible hours as needed for events in Randburg .

Benefits

Our client offers a competitive salary package, commensurate with experience and responsibilities. The benefits include a comprehensive medical aid plan, a retirement fund, and performance-based bonuses. Opportunities for professional development, including advanced marketing training and conferences, are provided. This role offers a blend of strategic planning and hands-on execution within a supportive and dynamic team environment..

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