E-commerce Performance Analyst

About the Role

Our client is seeking a highly analytical and data-driven E-commerce Performance Analyst to join their growing team in Stellenbosch, Western Cape. This critical role will focus on monitoring, analyzing, and reporting on the performance of all e-commerce channels, identifying key trends, and providing actionable insights to optimize sales, conversion rates, and customer acquisition costs. The ideal candidate will possess a strong quantitative background, excellent technical skills, and a deep understanding of the e-commerce landscape. You will work closely with the marketing, sales, and product teams to translate data into strategic recommendations that drive business growth. This is a unique opportunity to impact the online strategy of a leading company in the vibrant Stellenbosch region.

Key Responsibilities

• Develop and maintain dashboards and reports to track key e-commerce metrics (e.g., traffic, conversion rates, average order value, customer lifetime value).
• Analyze website performance, user behavior, and campaign effectiveness to identify areas for improvement.
• Conduct deep-dive analyses into specific trends, challenges, and opportunities within the e-commerce business.
• Provide data-driven recommendations to the marketing team for campaign optimization, A/B testing, and budget allocation.
• Monitor competitor activities and market trends to inform strategic decisions.
• Collaborate with web development and IT teams to ensure accurate data tracking and implementation of tracking codes.
• Present findings and insights to senior management and relevant stakeholders in a clear and concise manner.
• Identify opportunities for improving the customer journey and user experience on the e-commerce platform.
• Stay current with the latest tools and techniques in web analytics and e-commerce data analysis.

Requirements

• Proven experience as a Data Analyst, Performance Analyst, or similar role within an e-commerce environment.
• Strong proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Advanced knowledge of Excel (pivot tables, VLOOKUPs, complex formulas).
• Understanding of A/B testing methodologies and statistical analysis.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills, with the ability to explain complex data to non-technical audiences.
• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or a related quantitative field.
• Experience with SQL for data extraction and manipulation is highly desirable.
• Familiarity with e-commerce platforms and online marketing channels.

Benefits

Our client offers a competitive salary, comprehensive benefits package, and the flexibility of a remote work arrangement. This role provides ample opportunities for professional growth and development in a data-centric environment. You will be part of a forward-thinking team dedicated to leveraging data to drive success. We believe in fostering a culture of continuous learning and offer resources to support your career advancement within our organization.

#J-18808-Ljbffr