Director of Sports Marketing & Communications

About the Role

Our client, a dynamic sports entertainment company based in **Upington, Northern Cape**, is seeking an innovative and strategic Director of Sports Marketing & Communications. This senior leadership role is responsible for developing and executing comprehensive marketing, branding, and communication strategies to enhance the company's visibility, fan engagement, and commercial success. The ideal candidate will have a proven ability to create compelling campaigns, manage brand reputation, and drive revenue growth within the competitive sports landscape. This position requires on-site presence to lead and collaborate with internal teams and external partners in **Upington**.

Key Responsibilities

• Develop and implement integrated marketing and communications strategies to achieve organizational objectives.


• Oversee brand management, ensuring consistent messaging and visual identity across all platforms.


• Lead the creation and execution of advertising, digital marketing, social media, and public relations campaigns.


• Drive fan engagement initiatives, building strong relationships with the fanbase and community.


• Manage the marketing budget, ensuring effective allocation of resources and ROI.


• Develop and maintain strong relationships with media outlets, sponsors, and key stakeholders.


• Oversee content creation, including website copy, social media posts, press releases, and promotional materials.


• Monitor market trends, competitor activities, and fan sentiment to inform strategies.


• Manage crisis communications and protect the organization's reputation.


• Lead, mentor, and develop the marketing and communications team.

Requirements

• A Bachelor's degree in Marketing, Communications, Business Administration, or a related field.


• A Master's degree is preferred.


• A minimum of 8 years of progressive experience in sports marketing and communications, with at least 4 years in a senior leadership role.


• Demonstrated success in developing and executing impactful marketing campaigns across multiple channels.


• Strong understanding of digital marketing, social media strategy, and content creation.


• Excellent public relations, media relations, and crisis communication skills.


• Proven ability to manage budgets, measure campaign effectiveness, and drive revenue.


• Exceptional leadership, team management, and interpersonal skills.


• Creative thinker with strong strategic planning capabilities.


• Proficiency in marketing automation tools and analytics platforms.


• Passion for sports and a deep understanding of the sports industry landscape.

Benefits

Our client offers a highly competitive salary package, commensurate with experience, along with significant performance-based bonuses and a comprehensive benefits plan including medical aid, a provident fund, and paid annual leave.

Opportunities for professional development and career advancement within a growing sports enterprise are abundant.

This role provides the chance to significantly shape the brand and engagement strategies for our **Upington**-based operations and contribute to the excitement of sports entertainment in the **Northern Cape** region.

Join a passionate team committed to excellence and innovation in sports marketing.

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