Senior Social Media Strategist - Brand Engagement

About the Role

Our client, a prominent consumer goods company known for its innovative brands, is seeking a Senior Social Media Strategist to drive online engagement and brand advocacy from their operations base in **Bloemfontein, Free State**. This role is central to developing and executing sophisticated social media strategies that enhance brand visibility, foster community interaction, and support marketing objectives. You will be responsible for managing the company's presence across all major social platforms, creating compelling content, analyzing performance, and staying ahead of emerging social media trends. The ideal candidate possesses a deep understanding of social media dynamics, a flair for creative content creation, and strong analytical skills to measure impact. This is a fantastic opportunity to make a significant mark on brand engagement within a leading organization, working from **Bloemfontein, Free State**.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with brand goals and marketing objectives.
• Manage and grow the company's presence across key social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging and relevant content, including text, image, and video posts, ensuring brand consistency.
• Monitor social media channels for industry trends, competitor activity, and customer feedback, responding appropriately and proactively.
• Engage with followers, build community, and foster brand loyalty through active interaction.
• Develop and manage social media advertising campaigns to increase reach and engagement.
• Analyze social media performance metrics, track KPIs, and provide regular reports with actionable insights and recommendations for optimization.
• Collaborate with marketing, PR, and customer service teams to ensure integrated communication strategies.
• Stay current with the latest social media tools, platforms, and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 6 years of experience in social media marketing and strategy, with a proven track record of growing online communities and engagement.
• Demonstrated success in developing and executing effective social media campaigns across multiple platforms.
• Excellent content creation and copywriting skills, with a strong understanding of visual aesthetics.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong understanding of social media advertising and targeting capabilities.
• Excellent communication, interpersonal, and collaboration skills.
• Ability to work independently and manage multiple projects simultaneously.
• A passion for social media and a keen eye for emerging trends.

Benefits

• Our client offers a competitive salary and comprehensive benefits package, including medical aid, a retirement annuity fund, and performance-based bonuses.
• Professional development is supported through ongoing training, workshops, and opportunities to attend industry conferences.
• Employees benefit from a dynamic and collaborative work environment, with the chance to work on exciting brand campaigns and contribute to significant growth.
• Join us in **Bloemfontein, Free State** and help shape our digital future.

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