Digital Campaign Manager - Performance Driven

About the Role

Our client, a leading financial services provider, is seeking a results-oriented Digital Campaign Manager to join their marketing team in East London, Eastern Cape . This role is responsible for planning, executing, and optimizing digital marketing campaigns across various channels to drive lead generation, customer acquisition, and brand engagement. You will leverage your expertise in digital advertising platforms, analytics, and campaign management tools to ensure maximum campaign effectiveness and ROI. The ideal candidate is highly analytical, creative, and possesses a strong understanding of the digital marketing landscape within the financial services sector. This is an exciting opportunity to contribute to the success of a reputable organization in East London .

Key Responsibilities

• Develop and implement comprehensive digital marketing campaign strategies aligned with business objectives.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, social media networks, and display advertising networks.
• Conduct keyword research, audience segmentation, and bid management to maximize campaign performance and efficiency.
• Create compelling ad copy and landing pages in collaboration with creative teams.
• Monitor campaign performance daily, analyzing key metrics (e.g., CTR, CPC, CPA, ROAS) and providing regular performance reports.
• Generate actionable insights and recommendations for continuous campaign optimization.
• Collaborate with internal stakeholders, including marketing, sales, and product teams, to ensure campaign alignment and success.
• Stay up-to-date with the latest trends, technologies, and best practices in digital marketing and advertising.
• Manage campaign budgets effectively, ensuring optimal allocation of resources for maximum impact.
• Conduct A/B testing on various campaign elements to improve performance.
• Ensure all campaigns comply with industry regulations and company policies in East London .

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 4-6 years of experience in digital campaign management, with a strong focus on performance marketing.
• Proven expertise in managing Google Ads, Facebook Ads, and other digital advertising platforms.
• Strong understanding of SEO, SEM, content marketing, and email marketing principles.
• Proficiency in web analytics tools such as Google Analytics.
• Excellent analytical skills and the ability to interpret data to drive campaign optimization.
• Strong copywriting and communication skills.
• Exceptional organizational and project management skills.
• Ability to work effectively both independently and as part of a collaborative team.
• Experience in the financial services sector and familiarity with the East London market is a plus.

Benefits

• Our client offers a competitive salary, performance-based bonuses, and a comprehensive benefits package including medical aid and retirement contributions.
• This hybrid role offers flexibility, allowing for both remote work and in-office collaboration in our modern East London office.
• We are committed to professional development and provide ongoing training opportunities to enhance skills.
• Join a dedicated marketing team focused on driving measurable results.

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