Lead Social Media Marketing Manager

About the Role

Our client is looking for an exceptional Lead Social Media Marketing Manager to spearhead their social media strategy and execution from their **Randburg, Gauteng, ZA** base. This is a fully remote position, offering unparalleled flexibility and the opportunity to work from anywhere within South Africa. As the Lead, you will be responsible for crafting and implementing innovative social media campaigns that elevate brand awareness, drive engagement, and generate leads. You will lead a team of social media specialists, providing guidance, setting performance benchmarks, and fostering a creative and results-oriented environment. This role demands a strategic thinker with a deep understanding of social media trends, analytics, and community management. If you are a passionate social media guru eager to make a substantial impact and lead a remote team to success, this is the role for you. You will be instrumental in shaping our client's digital voice and connecting with their target audience in meaningful ways. The ideal candidate thrives in a fast-paced, collaborative, and entirely remote setting.

Key Responsibilities

• Develop and execute comprehensive social media strategies aligned with overall marketing objectives and brand guidelines.
• Manage and grow our client’s presence across key social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging content, including text, images, and video, optimized for each platform.
• Monitor social media channels for industry trends, competitor activity, and customer feedback, responding promptly and professionally.
• Analyze social media performance metrics, providing actionable insights and regular reports to stakeholders.
• Lead and mentor a remote team of social media specialists, setting goals and ensuring high-quality output.
• Develop and manage social media advertising campaigns, including budget allocation and performance optimization.
• Build and nurture online communities, fostering positive engagement and brand advocacy.
• Stay at the forefront of social media algorithm changes, platform updates, and emerging trends.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 6 years of experience in social media marketing, with at least 2 years in a leadership or management role.
• Demonstrated success in developing and executing social media strategies that drive engagement and achieve business goals.
• Expertise in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Strong understanding of paid social media advertising principles and best practices.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Proven ability to lead and motivate a remote team.
• Creative thinker with a passion for storytelling and community building.
• Must be based within South Africa and eligible to work remotely.

Benefits

• This is a fully remote position offering significant flexibility.
• Our client provides a competitive salary, comprehensive health benefits, and opportunities for professional growth.
• You will work with a forward-thinking company that values innovation and collaboration.
• The company fosters a supportive and inclusive remote culture, ensuring employees feel connected and empowered.
• Performance bonuses and continuous learning opportunities are also part of the package.
• Join a team that is shaping the future of digital engagement.

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