Digital Marketing Specialist - Arts & Culture

About the Role

Our client, a renowned arts and cultural organization based in the vibrant city of **Cape Town, Western Cape, ZA**, is seeking a dynamic and results-driven Digital Marketing Specialist.

This role operates on a hybrid model, combining the collaborative energy of our office with the flexibility of remote work. You will be responsible for developing and executing innovative digital marketing strategies to enhance our online presence, engage diverse audiences, and promote our wide array of artistic programs, exhibitions, and events. The ideal candidate will possess a strong understanding of the digital landscape, creative campaign development, and analytics to measure success. You will manage social media channels, create compelling content, optimize website performance, and drive engagement through various digital platforms. This is a unique opportunity to blend your marketing expertise with your passion for the arts and contribute to the thriving cultural scene in **Cape Town, Western Cape, ZA**. Join a passionate team dedicated to making art accessible and impactful.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various platforms (social media, email, SEO/SEM, content marketing).
• Manage and grow social media channels (e.g., Instagram, Facebook, Twitter, TikTok), creating engaging content and fostering community interaction.
• Create and curate compelling marketing content, including website copy, blog posts, email newsletters, and promotional materials.
• Plan and execute targeted digital advertising campaigns (e.g., Google Ads, social media ads) to drive ticket sales and event attendance.
• Monitor website performance using analytics tools (e.g., Google Analytics) and identify opportunities for optimization.
• Analyze campaign performance, generate reports, and provide insights and recommendations for improvement.
• Collaborate with the communications and programming teams to ensure cohesive brand messaging.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage the organization's online reputation and engage with online communities.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3-5 years of experience in digital marketing, preferably within the arts, culture, or non-profit sector.
• Proven experience managing social media platforms and creating engaging content.
• Proficiency in SEO/SEM, Google Analytics, Google Ads, and email marketing platforms (e.g., Mailchimp).
• Excellent written and verbal communication skills, with a strong ability to craft compelling copy.
• Creative mindset with a good eye for visual aesthetics and user experience.
• Experience with content management systems (CMS) like WordPress is beneficial.
• Ability to work independently and collaboratively in a hybrid work environment.
• A passion for the arts and a desire to promote cultural experiences.

Benefits

• Annual salary of R .
• Hybrid work arrangement with flexible scheduling options.
• Generous annual leave and paid holidays.
• Complimentary access to organization's events and exhibitions.
• Opportunities for professional development and training.
• Contribution to a meaningful cause within the arts and culture sector.
• Collaborative and inspiring work environment.

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