Senior Social Media Campaign Specialist

About the Role

Our client is looking for a Senior Social Media Campaign Specialist to join their innovative marketing team in Pietermaritzburg, KwaZulu-Natal. This role is instrumental in conceptualizing, developing, and executing high-impact social media campaigns that drive brand awareness, engagement, and conversions for our e-commerce business. You will be responsible for managing campaigns from start to finish, utilizing data analytics to inform strategy, and ensuring alignment with overall marketing objectives. The ideal candidate is a creative strategist with a proven ability to manage complex campaigns and deliver measurable results. This hybrid role combines office-based collaboration with remote flexibility, offering a dynamic work environment.

Key Responsibilities

• Develop, plan, and execute integrated social media campaigns across various platforms (e.g., Facebook, Instagram, TikTok, Twitter) to achieve specific marketing and business goals.
• Manage campaign budgets effectively, ensuring optimal allocation of resources and maximizing return on investment.
• Create compelling campaign concepts, messaging, and creative briefs.
• Collaborate with content creators, designers, and media buyers to ensure high-quality campaign execution.
• Monitor campaign performance in real-time, analyzing data and making adjustments to optimize for engagement, reach, and conversions.
• Prepare detailed reports on campaign performance, highlighting key insights, learnings, and recommendations for future initiatives.
• Stay up-to-date with the latest social media trends, platform updates, and advertising best practices.
• Manage relationships with external agencies or partners involved in campaign execution.
• Identify opportunities to leverage new social media features and platforms for campaign success.
• Ensure all campaign activities are compliant with platform guidelines and brand standards.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 5 years of experience in social media marketing, with a strong focus on campaign management.
• Proven track record of successfully developing and executing complex social media campaigns that deliver measurable results.
• Expertise in paid social media advertising platforms and campaign management tools.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent understanding of social media trends, audience behavior, and platform algorithms.
• Exceptional project management and organizational skills, with a keen eye for detail.
• Strong communication and collaboration skills, with the ability to work effectively in a team and in a hybrid setting in Pietermaritzburg.
• Experience in the e-commerce sector is highly desirable.
• Proficiency in relevant analytics and reporting tools.

Benefits

• Our client offers a competitive salary and comprehensive benefits package, including medical aid and retirement savings.
• Employees benefit from a flexible hybrid work model.
• Continuous professional development opportunities.
• A collaborative work environment in Pietermaritzburg, KwaZulu-Natal.

This role provides an exciting opportunity to contribute to the success of a dynamic e-commerce brand and to grow your career in digital marketing.

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