Marketing Automation Specialist

About the Role

Our client is seeking a detail-oriented and technically skilled Marketing Automation Specialist to enhance their marketing operations. This role is based in Centurion, Gauteng, ZA, and utilizes a hybrid work model, offering flexibility while ensuring team collaboration. You will be instrumental in designing, implementing, and managing automated marketing workflows and campaigns across various platforms to nurture leads, improve customer engagement, and drive revenue growth. The ideal candidate possesses a strong understanding of marketing automation principles, CRM systems, and data analysis. You will work closely with the marketing and sales teams to ensure seamless integration and optimal performance of automation tools. This is an exciting opportunity to leverage your technical marketing expertise in a dynamic environment and contribute to the success of our client's customer acquisition and retention strategies. We are looking for a proactive individual who can translate business needs into efficient automated processes in Centurion, Gauteng, ZA.

Key Responsibilities

• Design, build, test, and maintain automated marketing campaigns and workflows within the marketing automation platform (e.g., HubSpot, Marketo, Pardot).
• Manage lead scoring, lead nurturing programs, and email campaign execution.
• Integrate the marketing automation platform with the CRM system and other marketing tools.
• Develop and maintain segmentation strategies for targeted communication.
• Monitor campaign performance, analyze data, and provide insights for optimization.
• Ensure data hygiene and integrity within the marketing automation platform and CRM.
• Collaborate with marketing and sales teams to define campaign requirements and desired outcomes.
• Create and manage landing pages and forms for automated campaigns.
• Stay up-to-date with the latest features and best practices in marketing automation technology.
• Develop training materials and provide support to the marketing team on automation platform usage.

Requirements

• Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
• Minimum of 3-4 years of experience working with marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Proven experience in designing and implementing successful lead nurturing campaigns and email marketing automation.
• Strong understanding of CRM systems (e.g., Salesforce) and their integration with marketing automation tools.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Proficiency in HTML/CSS for email and landing page development is a plus.
• Strong project management skills and the ability to manage multiple tasks simultaneously.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Detail-oriented with a commitment to accuracy and data integrity.
• Must be able to work from Centurion, Gauteng, ZA on designated hybrid workdays.

Benefits

• Our client offers a competitive salary, comprehensive medical and dental coverage, and a retirement savings plan.
• The hybrid work model promotes a healthy work-life balance.
• Employees benefit from ongoing training and professional development opportunities, career advancement prospects, and access to modern office facilities.

#J-18808-Ljbffr