Head of Marketing

About the Role

Our client, a renowned e-commerce platform focused on sustainable fashion, is looking for an innovative Head of Marketing to lead their marketing efforts from Polokwane, Limpopo. This strategic role is responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will have a strong understanding of digital marketing channels, brand management, and market analysis, with a proven ability to lead a team and deliver measurable results. You will be pivotal in shaping the brand's narrative and connecting with a growing conscious consumer base. This is an exciting opportunity to make a significant impact on the growth trajectory of a purpose-driven company.

Key Responsibilities

• Develop and implement integrated marketing strategies across all channels (digital, social media, content, PR, etc.).


• Manage the marketing budget and allocate resources effectively to maximize ROI.


• Lead and mentor the marketing team, fostering creativity and high performance.


• Drive brand awareness and customer acquisition initiatives.


• Oversee content creation, social media engagement, and digital advertising campaigns.


• Conduct market research and competitive analysis to identify opportunities and challenges.


• Measure and report on the performance of marketing campaigns, adjusting strategies as needed.


• Collaborate with sales, product development, and customer service teams to ensure brand consistency.


• Manage relationships with external agencies and partners.


• Stay abreast of the latest marketing trends and technologies.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.


• Minimum of 7 years of experience in marketing, with at least 3 years in a leadership role.


• Proven experience in developing and executing successful marketing strategies for e-commerce or consumer brands.


• Strong understanding of digital marketing, SEO, SEM, social media marketing, and content strategy.


• Excellent leadership, communication, and interpersonal skills.


• Proficiency in marketing analytics tools (e.g., Google Analytics) and CRM systems.


• Experience working in a hybrid environment, collaborating with both remote and in-office team members.


• Passion for sustainability and the fashion industry is a strong plus.


• Strong analytical and project management skills.


• Based in or willing to relocate to Polokwane, Limpopo.

Benefits

• Our client offers a competitive salary, a performance-based bonus, and company-wide profit sharing.


• A comprehensive medical aid plan and a retirement annuity are provided.


• The company invests in employee development with access to marketing courses, workshops, and industry conferences.


• Employees receive 24 days of annual leave.


• This hybrid role offers a balance of in-office collaboration and remote flexibility.


• Additional benefits include employee discounts on products and a vibrant, collaborative work culture.

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