Marketing Manager

Job Description

To enable RMB International to achieve its growth, client, brand-equity and commercial objectives by translating business priorities into integrated marketing and communications strategies and executing these effectively across the UK, USA, India, China and other priority international and cross-border markets.

The role will position RMB as a leading African Corporate and Investment Bank and a compelling partner for investing and doing business in Africa, while building awareness, consideration, relevance, usage and loyalty among priority clients, investors, employees and stakeholders.

Core accountabilities

• Drive the International business strategy by providing marketing expertise and translating business objectives into relevant brand, communications, digital, content, sponsorship, events, client-engagement and employee-marketing initiatives.
• Develop and execute integrated, market-relevant marketing plans across priority international geographies, ensuring consistency of the RMB brand while allowing for local market nuance, regulation and cultural context.
• Build RMB brand equity and mental availability by positioning the brand, talent, capabilities, solutions, thought leadership and proof points in a distinctive, consistent and memorable way.
• Partner with country and business leadership, product and sector teams, Marketing and Communications centres of excellence, agencies and other stakeholders to deliver an aligned international marketing programme.
• Manage the integration of multiple initiatives across markets and channels to ensure a balanced portfolio of brand building, expertise and solutions marketing, client engagement, employee marketing and reputation activity.
• Use research, client insight, market intelligence and competitor analysis to inform priorities, channel choices, messaging, campaign optimisation and investment decisions.
• Plan, manage and report on marketing budgets, project delivery, performance outcomes and progress against strategy, taking corrective action where required.
• Promote and apply RMB and FirstRand brand, governance, risk, procurement and marketing standards across all activity.
• Document and share key insights and lessons from campaigns and initiatives to strengthen continuous improvement, efficiency and marketing effectiveness.
• Continuously assess own performance, seek timely feedback and pursue development opportunities.

More about the role and the ideal candidate

• Be highly collaborative while able to work independently, take ownership and maintain momentum in a fast-paced environment.
• Combine strategic thinking with strong execution discipline and sound commercial judgement.
• Have excellent presentation, verbal and written communication skills, with the ability to simplify complex propositions and develop compelling, emotive stories.
• Bring a sharp eye for detail and an ability to connect activity across complex systems, identify inefficiencies and close operational gaps.
• Demonstrate strong analytical, problem-solving and decision-making capability.
• Be organised, resilient and composed under pressure, with the ability to manage competing priorities and tight deadlines.
• Show cultural awareness and the ability to adapt approaches for different international markets and stakeholder groups.
• Be curious, innovative and eager to learn, with a strong commitment to measurable business and brand impact.

Key responsibilities

Strategy development and market planning

• Translate the International business strategy into an integrated annual marketing and communications strategy, market plans, priorities, budgets and delivery roadmaps.
• Co-create tailored plans with local teams for priority markets, balancing the international portfolio strategy with local business objectives and market opportunities.
• Maintain a clear view of target audiences, client journeys, business pipelines, priority sectors, solutions, corridors and proof points.

Brand, reputation and positioning

• Build awareness and consideration of RMB as a leading African Corporate and Investment Bank and partner of choice for business and investment into Africa.
• Apply a challenger-brand approach to differentiate RMB in competitive international markets.
• Develop distinctive, relevant messaging and adaptable frameworks that enable consistent execution across regions while supporting local adaptation.
• Position RMB's Africa expertise, talent, capabilities, deals, awards, research and thought leadership through paid, earned, shared and owned channels.

Integrated campaigns and content

• Lead the planning and delivery of integrated campaigns across digit

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