Lead Social Media Marketing Manager

About the Role

Join Our client, a trailblazing consumer goods company, as a Lead Social Media Marketing Manager in our vibrant Cape Town office. We are looking for a creative and strategic leader to spearhead our social media initiatives, drive brand awareness, and foster a thriving online community. This role is critical to enhancing our brand's narrative across all social platforms, engaging with our target audience, and converting engagement into measurable business outcomes. As the Lead, you will set the vision for our social media presence, ensuring it is innovative, impactful, and aligned with overall marketing objectives. You will be based in the stunning city of Cape Town, working within a team that values collaboration, creativity, and data-driven decision-making. This is a unique opportunity to shape the voice of a beloved brand in the South African market and to lead a team of passionate social media professionals. If you are a visionary with a deep understanding of social media trends and a proven ability to craft compelling brand stories, we want to hear from you.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with marketing goals and brand positioning.
• Manage all company social media profiles and presence across platforms such as Instagram, Facebook, Twitter, LinkedIn, TikTok, and others.
• Create, curate, and schedule engaging and shareable content (text, images, video) that resonates with our target audience.
• Monitor social media trends, identify opportunities, and advise on strategies for timely and relevant content.
• Engage with followers, respond to comments and queries in a timely and professional manner, and foster community growth.
• Plan and execute paid social media campaigns, including budget management, targeting, and performance analysis.
• Collaborate with the content creation team to ensure brand consistency and high-quality visuals.
• Analyze social media data and provide regular reports on key metrics, insights, and recommendations for improvement.
• Stay updated on the latest social media best practices, tools, and emerging platforms.
• Manage and mentor a team of social media specialists, fostering a collaborative and productive work environment.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 6 years of experience in social media marketing, with at least 2 years in a leadership or management role.
• Proven success in developing and implementing social media strategies that have driven engagement and business growth.
• Expertise in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Excellent understanding of social media algorithms, best practices, and emerging trends.
• Strong copywriting and editing skills with a creative flair for content creation.
• Experience with paid social media advertising and budget management.
• Strong analytical skills and ability to derive actionable insights from data.
• Exceptional communication and interpersonal skills.
• Demonstrated ability to manage projects and teams effectively.

Benefits

Our client offers a competitive salary, an excellent benefits package including medical aid and provident fund, and ample opportunities for professional growth in the dynamic Cape Town marketing scene. You will be part of an innovative company culture that encourages creativity and collaboration. Enjoy regular performance bonuses, team retreats, and access to the latest social media technologies and training. We offer a supportive work environment where your contributions are valued, and career progression is encouraged. The chance to work with a well-respected brand and make a tangible impact on its online presence awaits. We are committed to employee well-being and provide a flexible and dynamic workplace.

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