Social Media Marketing Manager - Community Engagement

About the Role

Our client, a well-established consumer goods company, is seeking an experienced and creative Social Media Marketing Manager to lead their social media strategy and execution in Port Elizabeth, Eastern Cape . This role is responsible for building and nurturing an engaged online community, enhancing brand visibility, and driving traffic and conversions through various social media platforms. The ideal candidate will be a social media native, passionate about creating compelling content, fostering meaningful interactions, and leveraging data analytics to refine strategies. This is an exciting opportunity to make a significant impact on brand perception and customer engagement in the Port Elizabeth region.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with overall marketing and business objectives.
• Manage and grow the company's presence across key social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging and relevant content (text, images, video) that resonates with target audiences.
• Monitor social media channels for industry trends, customer feedback, and opportunities for engagement.
• Respond to comments, messages, and inquiries in a timely and professional manner, fostering positive community interactions.
• Develop and execute social media advertising campaigns to increase reach, engagement, and conversions.
• Analyze social media performance metrics, generate reports, and provide actionable insights for optimization.
• Collaborate with internal teams (marketing, sales, product) to ensure brand consistency and align social media efforts with broader campaigns.
• Stay current with social media best practices, platform updates, and emerging trends.
• Manage influencer collaborations and partnerships to amplify brand reach in Port Elizabeth .

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 4-6 years of experience in social media marketing, with a proven track record of managing brand accounts and growing communities.
• Deep understanding of major social media platforms, their algorithms, and best practices for engagement and growth.
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, native platform analytics).
• Excellent copywriting and content creation skills, with a keen eye for visual aesthetics.
• Experience in developing and managing paid social media campaigns.
• Strong communication, interpersonal, and customer service skills.
• Ability to analyze data and translate insights into actionable strategies.
• Creative thinker with a passion for storytelling and community building.
• Experience working within the Port Elizabeth market is a plus.

Benefits

Our client offers a competitive salary, an annual bonus, and a comprehensive benefits package including medical aid and retirement contributions.

• competitive salary
• annual bonus
• medical aid
• retirement contributions

This is an office-based role in Port Elizabeth , providing direct collaboration opportunities within the team. We are committed to employee growth and offer access to industry conferences and training programs. Join a creative and supportive marketing department dedicated to building a strong brand presence.

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