Social Media Marketing Strategist

About the Role

Our client is searching for a creative and analytical Social Media Marketing Strategist to join their thriving marketing team in George, Western Cape . This role is critical for enhancing our client's brand visibility and engagement across all relevant social media platforms. The successful candidate will be responsible for developing, implementing, and managing innovative social media strategies that align with overarching marketing objectives. If you have a knack for creating compelling content, a deep understanding of social media algorithms, and a passion for building online communities, this is the perfect opportunity for you. You will work closely with the broader marketing department to ensure a cohesive brand voice and impactful campaigns. This is an exciting chance to contribute to a growing business and shape its digital narrative in the beautiful Western Cape region.

Key Responsibilities

• Develop and execute comprehensive social media strategies for platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.
• Create, curate, and manage published content (images, video, written) that builds meaningful connections and encourages community engagement.
• Monitor social media channels for industry trends, competitor activities, and customer feedback.
• Analyze social media metrics and KPIs, providing regular reports on campaign performance and insights.
• Engage with followers, respond to queries in a timely manner, and foster positive community relationships.
• Collaborate with the marketing and design teams to ensure brand consistency.
• Manage social media advertising campaigns, including budget allocation and optimization.
• Identify opportunities for growth and propose new strategies to increase reach and engagement.

Requirements

• Proven work experience as a Social Media Strategist or similar role.
• Excellent knowledge of major social media platforms and their respective audiences.
• Experience with social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong content creation skills, including copywriting and basic graphic design/video editing abilities.
• Understanding of SEO and web traffic metrics.
• Ability to interpret social media data and translate it into actionable strategies.
• Excellent communication, presentation, and interpersonal skills.
• A degree in Marketing, Communications, or a related field is preferred.
• Familiarity with the George, Western Cape market is a plus.

Benefits

Our client offers a competitive salary based on experience and a positive work environment. Employees benefit from opportunities for professional development and continuous learning in the ever-evolving field of social media marketing. You will have access to modern office facilities in George and be part of a team dedicated to innovation. This role provides exposure to a wide range of marketing initiatives and the chance to significantly influence brand perception. Enjoy a standard work week with potential for overtime when required. Our client values its employees and provides a supportive atmosphere conducive to career advancement.

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