Senior Digital Marketing & PR Specialist

About the Role

Our client, a dynamic e-commerce startup, is seeking a highly motivated and results-oriented Senior Digital Marketing & PR Specialist to join their expanding team. This is a fully remote position, allowing you to contribute from anywhere within South Africa. You will play a crucial role in developing and executing integrated digital marketing and public relations strategies to drive brand awareness, customer acquisition, and online engagement. This role demands a deep understanding of digital channels, content creation, social media management, SEO/SEM, and media outreach. The ideal candidate is a creative strategist, a proficient content creator, and a skilled communicator with a passion for building brands in the digital space. As a remote-first company, we provide a flexible and collaborative work environment, supported by cutting-edge digital tools and platforms. We are committed to fostering a culture of innovation and empowering our remote team members to achieve exceptional results. This is an excellent opportunity to shape the digital presence of a rapidly growing business.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies, including SEO, SEM, content marketing, social media, and email marketing.
• Create engaging and compelling content for blog posts, social media, website copy, and email campaigns.
• Manage and grow the company's social media presence across relevant platforms, fostering community interaction.
• Conduct keyword research and implement SEO best practices to improve search engine rankings and website traffic.
• Plan and execute paid advertising campaigns (Google Ads, social media ads) to drive lead generation and sales.
• Develop and implement public relations strategies, including media outreach, press release distribution, and influencer collaborations.
• Monitor online mentions, track media coverage, and manage online reputation.
• Analyze campaign performance using tools like Google Analytics and social media insights, providing actionable reports and recommendations.
• Collaborate with cross-functional teams to ensure brand consistency and integrated marketing efforts.
• Stay updated on the latest digital marketing trends, PR best practices, and emerging technologies.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• A minimum of 5 years of experience in digital marketing and public relations, with a strong focus on integrated campaigns.
• Proven track record in managing successful social media campaigns, SEO/SEM initiatives, and content marketing strategies.
• Demonstrated success in media outreach and securing positive PR coverage.
• Excellent writing, editing, and communication skills.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Strong analytical skills and ability to interpret data to drive strategy.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Experience in the e-commerce or startup environment is a plus.
• Must have a reliable internet connection and a dedicated workspace for remote work.

Benefits

• Competitive annual salary of ZAR .
• Fully remote working arrangement.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and online courses.
• Flexible working hours.
• Exposure to cutting-edge digital marketing and PR strategies.
• Collaborative and innovative team culture.

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