Remote Performance Marketing Manager

About the Role

Our client, a leading global e-commerce platform, is seeking a highly skilled and data-driven Remote Performance Marketing Manager to spearhead their online advertising initiatives. This fully remote position is ideal for a candidate passionate about driving measurable growth through strategic paid media campaigns. You will be responsible for defining, implementing, and optimizing performance marketing strategies across various channels to acquire new customers and drive revenue. The role requires a deep understanding of the entire paid media ecosystem, from strategy development and budget management to execution and performance analysis. You will work autonomously from your chosen location, contributing to the company's overarching marketing goals. This is an exceptional opportunity to join a fast-paced, international team and make a significant impact on the growth of a well-established brand. The successful candidate will have the autonomy to shape campaigns and leverage cutting-edge tools to achieve unparalleled results.

Key Responsibilities

• Develop and execute comprehensive performance marketing strategies across paid search (SEM), paid social, display advertising, affiliate marketing, and other relevant channels.
• Manage significant advertising budgets, ensuring optimal allocation across channels to maximize ROI and achieve acquisition targets.
• Conduct in-depth A/B testing and conversion rate optimization (CRO) initiatives to continuously improve campaign performance.
• Analyze campaign data, website analytics, and customer behavior to identify trends, insights, and opportunities for improvement.
• Oversee the creation and management of ad creatives, landing pages, and campaign messaging.
• Collaborate closely with the analytics, creative, and product teams to ensure alignment and cohesive execution of marketing efforts.
• Stay abreast of the latest trends and technologies in performance marketing and digital advertising.
• Prepare and present regular performance reports and insights to senior management.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related field. A Master's degree is a plus.
• Minimum of 6 years of experience in performance marketing, with a strong focus on paid media channels.
• Proven track record of successfully managing large-scale paid advertising campaigns and achieving aggressive growth targets.
• Expert proficiency in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other major advertising platforms.
• Strong analytical and data interpretation skills, with extensive experience using tools like Google Analytics, Adobe Analytics, and advanced Excel/SQL.
• Experience with attribution modeling and marketing mix modeling (MMM) is highly desirable.
• Excellent understanding of CRO principles and A/B testing methodologies.
• Exceptional communication and presentation skills, with the ability to articulate complex data in a clear and concise manner.
• Must be self-motivated, highly organized, and capable of working independently in a remote setting.

Benefits

This is a fully remote position, offering the ultimate flexibility in terms of work location. Our client provides a highly competitive salary commensurate with experience and a comprehensive benefits package. You will be part of a dynamic and inclusive global team, with ample opportunities for professional growth and development. Access to cutting-edge marketing technology and training resources will be provided. We foster a culture of innovation, collaboration, and results. Employees are encouraged to share ideas and contribute to the continuous improvement of our marketing efforts. Enjoy the autonomy and flexibility of a remote role while making a significant impact on a leading e-commerce brand.

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