Lead UI/UX Designer & Digital Strategist

About the Role

Our client, a forward-thinking technology company situated in the heart of the vibrant Winelands in Stellenbosch, Western Cape, ZA , is actively searching for a Lead UI/UX Designer & Digital Strategist. This is an exceptional opportunity to steer the user experience and interface design for our innovative digital products. You will be responsible for bridging the gap between user needs and business objectives, crafting intuitive, engaging, and aesthetically pleasing digital interfaces. This role demands a strategic mindset, a deep understanding of user-centered design principles, and the ability to lead and inspire a team of designers. You will play a crucial part in defining the future of our digital presence and ensuring seamless user journeys across all our platforms. We are looking for a visionary leader who can translate complex requirements into elegant and functional design solutions.

Key Responsibilities

• Lead the design and development of intuitive user interfaces (UI) and engaging user experiences (UX) for web and mobile applications.
• Conduct user research, including surveys, usability testing, and persona development, to inform design decisions.
• Create wireframes, prototypes, and high-fidelity mockups to effectively communicate design concepts.
• Develop and implement digital strategies that align with business goals and enhance user engagement.
• Collaborate with product managers, developers, and stakeholders to ensure design feasibility and alignment with project requirements.
• Mentor and guide a team of UI/UX designers, fostering a culture of design excellence and innovation.
• Define and maintain design systems and style guides to ensure brand consistency and efficient design processes.
• Analyze user feedback and usage data to iterate and improve existing product designs.
• Champion user-centered design principles throughout the organization.
• Stay updated with emerging trends and technologies in UI/UX design and digital strategy.

Requirements

• A Bachelor's or Master's degree in Design, Human-Computer Interaction, Psychology, or a related field.
• A robust portfolio demonstrating successful UI/UX projects and a strong understanding of user-centered design principles.
• Proven experience in leading design projects and managing design teams.
• Expertise in industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe XD, InVision).
• Solid understanding of front-end development principles and constraints.
• Strong analytical and problem-solving skills, with the ability to translate complex user needs into actionable design solutions.
• Excellent communication, presentation, and leadership skills.
• Experience in defining and executing digital marketing strategies is a significant advantage.
• A passion for creating exceptional user experiences and a commitment to continuous learning.
• Ability to thrive in a collaborative, fast-paced, and evolving environment.

Benefits

This role comes with a competitive remuneration package, recognizing your expertise and leadership. Our client offers significant opportunities for professional growth and development, including access to conferences and specialized training. You will be part of a cutting-edge technology company that values creativity and innovation. Enjoy the unique lifestyle of Stellenbosch, Western Cape, ZA , while working remotely. We also provide comprehensive health and wellness benefits, a generous leave policy, and the chance to shape the digital landscape of groundbreaking products. Join our team and be at the forefront of digital design.

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