Email Marketing Specialist - Automation & CRM

About the Role

Our client, a leader in customer relationship management solutions, is seeking a detail-oriented and technically proficient Email Marketing Specialist to join their team in Bloemfontein, Free State . This role is pivotal in designing, implementing, and optimizing email marketing campaigns and automation workflows to nurture leads, engage customers, and drive conversions. You will leverage your expertise in CRM systems and email marketing platforms to personalize customer journeys and enhance campaign performance. The ideal candidate has a strong understanding of email best practices, A/B testing, and data analysis to ensure maximum impact. This is an excellent opportunity to contribute to a growing company in Bloemfontein .

Key Responsibilities

• Develop and execute end-to-end email marketing campaigns, including newsletters, promotional emails, and transactional messages.
• Design and implement automated email workflows for lead nurturing, customer onboarding, and re‑engagement campaigns.
• Manage the company's CRM system and email marketing platform (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud) to ensure data integrity and effective segmentation.
• Create compelling email copy and subject lines that drive open rates and click‑through rates.
• Conduct A/B testing on various email elements (subject lines, content, CTAs, send times) to optimize campaign performance.
• Analyze email campaign performance data, providing detailed reports and insights for continuous improvement.
• Ensure email campaigns comply with relevant data privacy regulations (e.g., POPIA).
• Collaborate with marketing and sales teams to align email strategies with overall business goals and customer journey mapping.
• Maintain and grow the email subscriber list through various acquisition channels.
• Troubleshoot any issues related to email delivery, rendering, or platform functionality in Bloemfontein .

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 3 years of experience in email marketing, with hands‑on experience in marketing automation and CRM systems.
• Proficiency with popular email marketing platforms (e.g., Mailchimp, HubSpot, ActiveCampaign, SendGrid).
• Strong understanding of CRM principles and experience working with CRM software.
• Excellent copywriting and editing skills with a focus on persuasive marketing messages.
• Experience in A/B testing and data analysis to optimize email campaigns.
• Knowledge of email marketing best practices, CAN-SPAM, and POPIA regulations.
• Strong organizational skills and ability to manage multiple projects and deadlines.
• Detail‑oriented with a high level of accuracy.
• Experience working in or with businesses in Bloemfontein is advantageous.

Benefits

Our client offers a competitive salary, a supportive work environment, and a comprehensive benefits package including medical aid and provident fund. This hybrid role allows for a blend of remote work and in‑office collaboration in our Bloemfontein office. We provide ample opportunities for professional development and career growth within the marketing department. Join a team focused on leveraging data to create impactful customer communication.

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