Paid Media Specialist

SUMMARY:
Are you passionate about digital advertising, data-driven marketing, and creating campaigns that deliver measurable results?

An exciting opportunity is available for a talented Paid Media Specialist to join a dynamic team. The successful candidate will be responsible for planning, executing, managing, and optimising paid digital advertising campaigns across multiple platforms to drive brand awareness, generate leads, increase conversions, and maximise return on advertising spend.

We are looking for a results-driven individual who combines analytical thinking with creativity, understands digital advertising performance, and can turn campaign data into actionable strategies that support business growth.

POSITION INFO:
REQUIREMENTS Relevant qualification in Marketing, , , or a related field will be advantageous. Proven experience managing paid digital advertising campaigns. Hands-on experience with Google Ads and Meta Ads Manager (Facebook and Instagram). Experience with LinkedIn Ads, TikTok Ads, or other paid media platforms will be advantageous. Strong understanding of paid search, paid social, display advertising, retargeting, and audience targeting. Experience with campaign budgets, bidding strategies, conversion tracking, and performance optimisation. Knowledge of Google Analytics 4 (GA4), Google Tag Manager, and tracking pixels. Strong analytical skills with the ability to interpret campaign data and prepare performance reports. Understanding of key digital marketing metrics, including CPC, CPM, CTR, CPA, conversion rates, and ROAS. Excellent communication, organisational, and time-management skills. Strong attention to detail and the ability to manage multiple campaigns simultaneously. A proactive mindset with a focus on continuous improvement and measurable results. DUTIES Plan, set up, manage, and optimise paid media campaigns across relevant digital platforms. Develop paid advertising strategies aligned with business objectives and target audiences. Manage advertising budgets to maximise campaign performance and return on investment. Conduct keyword research, audience analysis, and competitor research. Monitor campaign performance and implement ongoing optimisations. Analyse campaign data to identify trends, opportunities, and areas for improvement. Set up and monitor conversion tracking to measure campaign effectiveness. Conduct A\/B testing on ad creatives, messaging, audiences, and landing pages. Work closely with creative, content, and marketing teams to develop effective advertising campaigns. Prepare regular campaign performance reports and present actionable recommendations. Manage remarketing and retargeting campaigns to improve conversions and customer engagement. Keep up to date with digital advertising trends, platform updates, and industry best practices. Identify opportunities to improve lead generation, customer acquisition, and overall campaign efficiency. Ensure campaigns are aligned with brand guidelines and marketing objectives. Salary: R negotiable dependent on experience Join us on SOCIAL MEDIA or visit our WEBSITE for more information. See links below.