Digital Marketing Specialist

Are you a digitally savvy marketer who knows how to build brands, generate quality leads and turn data into marketing wins? Our Leading Automotive Manufacturer client is looking for a dynamic Digital Marketing Specialist to take digital performance to the next level within a fast-paced automotive environment!
This is your opportunity to combine strategic thinking, creative content and performance-driven marketing to make a measurable impact on brand visibility, customer engagement and sales growth.

Key Requirenents:

• A Diploma, Degree or formal certification in Digital Marketing, Marketing, Brand Management, Business or a related field.
• At least 3 years’ experience in digital marketing, ideally within the automotive industry or a related sector.
• Strong hands-on knowledge of SEO, PPC, paid media, lead generation, social media management, display advertising and affiliate marketing.
• Experience developing digital strategies, managing multiple campaigns and mapping effective consumer journeys.
• Excellent analytical skills and the ability to turn campaign data into actionable insights.
• A solid understanding of digital marketing budgets, cost optimisation and ROI.
• Strong project management, communication and problem-solving skills.
• A proactive, innovative mindset with the ability to thrive in a collaborative, fast-moving environment.

Key Responsibilities:

• Own the digital game: Develop and execute innovative digital marketing strategies aligned with brand, product and commercial objectives.
• Drive performance: Plan, manage and optimise campaigns across Google Search, paid media, social media, display and affiliate networks.
• Generate quality leads: Use PPC, SEO, paid advertising and email marketing to attract the right audiences and improve conversions.
• Master the customer journey: Optimise website performance, landing pages, user experience and dealership website content.
• Make data work for you: Analyse campaign results, website traffic, engagement, cost per lead and ROI to continuously improve performance.
• Create content that connects: Develop compelling digital content, social media campaigns and community engagement initiatives.