Meal Creation Food Trainer
Deli Spices is a family-rooted business driven by a passion for flavour and food. We work closely with our customers to bring quality, creativity, and consistency to the meals people enjoy every day. Through strong relationships, market insight, and a hands‑on approach, we help our clients succeed and grow. We have an opening for a Meal Creation Food Trainer in Epping, Cape Town . MAIN PURPOSE OF JOB To deliver practical and engaging training to retail employees on the preparation, presentation and selling of HMR products and meal solutions. The role is also responsible for product demonstrations, cooking products according to company standards, promoting sales, maintaining food safety standards and supporting customers and store teams within the Western Cape. SCOPE OF JOB Independence (Finance) Assist the department in driving sales by showcasing products in a professional, eye‑catching and enticing manner. Promote, sell, and demonstrate HMR products, recipes, and meal solutions. Contribute to increased sales and improved product utilisation within the allocated market. Promote increased utilisation of existing product ranges, recipes, and meal solutions. Identify potential new products, recipes, and meal solutions. Participate in promotions, product launches, trade shows, and other commercial activities. Identify opportunities to increase product sales, product awareness, and customer engagement. Minimise wastage through effective planning, preparation, stock control, and portion management. Ensure that products, ingredients, and training materials are used responsibly and cost‑effectively. Monitor the availability and usage of ingredients, products, equipment, and training materials. Report stock requirements, damaged equipment and other operational needs to the relevant manager. Provide feedback on customer, retailer, and market requirements that may support future product and business development. Customer Centricity Create a positive product impression and generate brand awareness through onsite and in‑store food and non‑food demonstrations. Proactively intercept, engage, interact, and communicate with consumers to demonstrate product features, benefits and applications. Provide excellent customer service and develop professional working relationships with store employees, store managers, store owners, and other key stakeholders. Build relationships with customers, retail employees, store managers, and store owners. Support the launch of new products, recipes, meal solutions, and operational processes. Promote the correct preparation, presentation, and selling of meal solutions. Establish direct business relationships with key stakeholders. Implement regular call cycles and assist with training sessions and store support activities. Report customer feedback, store‑level requirements, training outcomes, and potential business opportunities to management. Maintain a positive, professional, and customer‑focused presence in the retail environment. Work closely with store teams and relevant internal departments to ensure that training remains aligned with business and customer requirements. Promote a positive, professional, and customer‑focused culture within the retail environment. Process Possess the ability to acquire and maintain knowledge of products represented. Ensure that stores follow the required recipes and use the correct products and ingredients. Ensure that clients follow the correct ordering processes, and that stock levels are appropriate. Follow the confirmed calling cycle to ensure that clients and stores are adequately serviced. Keep retailers up to date with product innovation. Conduct food surveys where required. Manage the allocated client base, including stores and orders. Maintain an overall professional appearance consistent with the requirements of the role. Keep up to date with food trends, meal solutions, preparation techniques, and relevant retail practices. Ensure that all training and demonstrations comply with company policies, food safety standards, and applicable legislation. Travel to different retail stores, training venues, and trade shows as required. Perform any other reasonable duties related to the role. Training and Development Prepare all requirements for training sessions. Deliver practical and theoretical training on meal creation products, recipes, preparation methods, processes and presentation standards. Conduct product demonstrations and hands‑on training for retail store employees. Train employees on food quality, consistency, hygiene, safety, and product‑handling requirements. Explain product features, ingredients, preparation techniques, and selling points clearly and effectively. Adapt training methods to suit different levels of experience and learning needs. Support the launch of new products, recipes, meal solutions, and operational processes. Observe and assess employee performance, providing constructive feedback, and coaching. Identify additional training needs and recommend appropriate development interventions. Maintain accurate training records, attendance registers, and assessment results. Provide regular feedback to management regarding training outcomes and store‑level development needs. Build rapport with customers, store managers, and store owners. Contribute to increased sales through effective training, demonstrations, and product presentations. Training Facility Management Take responsibility for setting up and preparing the training facility before each training session. Ensure that all equipment, ingredients, utensils, products, training materials and supporting resources are available and in good working order. Arrange the training area to support effective demonstrations, participation, and learning. Ensure that training facility is clean, organised and compliant with food safety and health and safety requirements. Pack away, clean and secure the training facility and equipment after each session. Monitor stock levels of training materials, ingredients, and equipment. Communicate replenishment requirements to the relevant manager. Report damaged, missing, or faulty equipment to the relevant manager. Ensure that food preparation and demonstration areas are ready for use before each training session or event. Trade Shows and Events Participate in trade shows, exhibitions, product launches, and other company events. Assist with the planning and preparation of trade show displays and demonstrations. Set up, maintain and dismantle meal creation stands, demonstration areas and training equipment. Conduct product demonstrations and explain meal creation concepts, products and preparation methods to customers, retailers and other stakeholders. Represent the company and brand in a professional, enthusiastic, and knowledgeable manner. Engage visitors, answer questions, and create a positive customer experience. Ensure that products, samples, equipment, and promotional materials are presented attractively and according to company standards. Assist with post‑event activities, including cleaning, packing equipment, and providing feedback on the event. QUALIFICATIONS & SKILLS LEVEL Practical experience in training, coaching, retail, food service, food production or a related environment. Understanding the food industry will be advantageous. Previous experience in a retail, food preparation or meal solution environment will be beneficial. Valid, unendorsed driver’s licence. Own transport is a requirement Willingness and ability to travel regularly. Basic computer literacy and ability to complete training documentation. English is the primary language skill; however, language skills may be required based on business necessity. Advantageous Previous experience in a retail, food preparation or meal solution environment. Knowledge and understanding of the food industry. Formal culinary education equivalent to NQF Level 5. Experience in product demonstrations, employee training or customer‑facing presentations. Bilingual skills may be required based on business necessity. #J-18808-Ljbffr