Trade Marketing Manager - FMCG Wine & Spirits

About the Role

Our client, a prestigious name in the FMCG wine and spirits sector, is seeking a creative and strategic Trade Marketing Manager. This exciting role is based in the heart of the winelands in Stellenbosch, Western Cape , and is responsible for developing and executing impactful trade marketing strategies to drive brand visibility and sales performance across various retail channels. The ideal candidate will possess a deep understanding of the alcoholic beverage market, strong analytical skills, and a proven ability to collaborate effectively with sales teams and retail partners. This is an excellent opportunity to shape brand perception and drive commercial success for premium products within a dynamic and competitive industry. You will be instrumental in translating brand strategies into effective in‑store and channel‑specific activations that resonate with consumers. The position demands a proactive approach and a keen eye for market trends and consumer behaviour. Your strategic input will be critical to maintaining and enhancing our client's market leadership.

Key Responsibilities

• Develop and implement comprehensive trade marketing plans aligned with brand objectives and sales targets.
• Collaborate closely with the sales team to identify key retail opportunities and develop targeted promotions.
• Manage the creation of in‑store marketing materials, point‑of‑sale displays, and promotional assets.
• Analyze trade spend effectiveness and provide recommendations for optimization.
• Monitor competitor trade activities and identify market opportunities.
• Build and maintain strong relationships with key retail partners and distributors.
• Oversee the execution of in‑store events, sampling programs, and brand activations.
• Track and report on trade marketing campaign performance and ROI.
• Ensure brand consistency and compliance with all regulatory requirements for alcoholic beverages.

Requirements

• A Bachelor's degree in Marketing, Business Management, or a related field.
• A minimum of 5 years of experience in trade marketing, preferably within the FMCG sector, with a strong emphasis on wine and spirits.
• Proven experience in developing and executing successful trade marketing campaigns.
• Strong understanding of the retail environment and channel dynamics.
• Excellent analytical, communication, and presentation skills.
• Ability to manage budgets and measure campaign effectiveness.
• Proficiency in MS Office Suite and trade marketing platforms.
• Creative thinking and a passion for brand building.
• Knowledge of the South African wine and spirits market is essential.

Benefits

• Our client offers a competitive salary package, complemented by performance-based bonuses and comprehensive benefits, including medical aid and retirement fund contributions.
• This role provides excellent opportunities for professional development and career progression within the premium FMCG sector.
• You will be based in the picturesque and dynamic environment of Stellenbosch, Western Cape , working within a highly skilled and motivated team.
• The opportunity to influence brand strategy and drive market share in a key segment of the FMCG industry makes this a highly rewarding position.
• Join a company that values innovation, quality, and fosters a culture of collaboration and growth.

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