Head of Marketing

Duties:

Marketing Strategy & Brand Management:

• Develop and implement marketing strategies across the portfolio.
• Define brand positioning, target audiences and campaign priorities.
• Maintain consistent brand standards across customer touchpoints.
• Develop annual marketing plans, budgets and promotional calendars.
• Research customer behaviour, market trends and competitor activity to identify growth opportunities.

Campaigns & Customer Engagement:

• Lead integrated campaigns across digital, social media, email, public relations and in-venue channels.
• Oversee content creation, photography, video and promotional material.
• Support new openings, menu launches, events and seasonal promotions.
• Develop partnerships and collaborations that strengthen brand awareness.
• Work with operational teams to ensure campaigns translate into compelling guest experiences.
• Support customer retention, loyalty and database marketing initiatives.

Commercial Performance & Leadership:

• Set marketing objectives and measure campaign performance against agreed targets.
• Monitor expenditure and assess return on marketing investment.
• Use customer insights and performance data to improve marketing effectiveness.
• Lead and develop the marketing team.
• Manage agencies, creative partners and external suppliers.
• Collaborate with senior management, operations and finance to align marketing with business priorities.

Requirements:

• Relevant qualification in Marketing, Communications, Business or a related field.
• At least 5+ years proven senior marketing leadership experience, preferably within restaurants, hospitality, lifestyle or consumer brands.
• Experience managing multiple brands and integrated marketing campaigns.
• Strong understanding of digital marketing, brand development and customer engagement.
• Demonstrated ability to manage budgets and deliver measurable commercial results.
• Excellent leadership, communication and stakeholder management skills.
• Strong analytical ability combined with creative judgement.
• Experience managing internal teams, agencies and external suppliers.
• Ability to balance strategic planning with hands-on execution.
• Strong organisational skills and the ability to manage competing priorities.

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