E-Commerce Growth Marketing Lead

About the Role

Our client is seeking a visionary and data-obsessed E-commerce Growth Marketing Lead to spearhead growth initiatives from their offices in Upington, Northern Cape. This senior role requires a strategic thinker with a proven history of driving significant customer acquisition, revenue, and market share growth in the competitive e-commerce landscape. You will be responsible for developing and executing innovative growth strategies across all digital channels, leveraging analytics, experimentation, and a deep understanding of the customer journey. The ideal candidate is a hands-on leader, passionate about testing, optimization, and finding scalable growth levers. Join a forward-thinking company poised for significant expansion.

Key Responsibilities

• Develop and implement a holistic e-commerce growth strategy focused on customer acquisition, conversion rate optimization, retention, and lifetime value.
• Lead and manage performance marketing channels, including SEM, paid social, display advertising, affiliate marketing, and email marketing, to achieve aggressive growth targets.
• Drive experimentation and A/B testing across the entire customer funnel, from acquisition landing pages to checkout and post-purchase flows.
• Analyze complex data sets using web analytics, CRM, and other tools to identify growth opportunities and inform strategic decisions.
• Oversee the creation and optimization of compelling marketing campaigns, ensuring alignment with brand messaging and customer segmentation.
• Collaborate closely with product, engineering, sales, and operations teams to ensure cohesive execution of growth initiatives.
• Manage marketing budgets effectively to maximize ROI and achieve defined KPIs.
• Stay ahead of industry trends, emerging technologies, and best practices in e-commerce growth marketing.
• Mentor and develop a team of marketing specialists, fostering a culture of data-driven decision-making and continuous improvement.
• Report on growth metrics, campaign performance, and strategic initiatives to senior leadership.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related quantitative field.
• MBA or Master's degree preferred.
• Minimum of 7 years of progressive experience in e-commerce marketing, with a significant focus on growth and performance marketing.
• Demonstrated success in scaling e-commerce businesses through data-driven strategies and experimentation.
• Expertise in performance marketing channels (SEM, Paid Social, Affiliate, Email), CRO, and analytics platforms (e.g., Google Analytics, Mixpanel).
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights and strategies.
• Proven experience in managing large marketing budgets and optimizing for ROAS and CPA.
• Excellent leadership, communication, and project management skills.
• Experience with marketing automation tools and CRM systems.
• Proficiency in SQL or other data manipulation tools is a strong advantage.
• A strategic mindset combined with a hands-on, execution-oriented approach.

Benefits

• Executive-level compensation package, including a competitive base salary and significant performance-based bonuses.
• Hybrid work model offering flexibility within Upington, Northern Cape.
• Comprehensive executive health, dental, and vision insurance.
• Generous long-term incentive plan and retirement contributions.
• Significant professional development budget, including conferences and executive coaching.
• Exclusive employee discounts and perks.
• Opportunity to lead a critical function in a rapidly growing company.
• Relocation assistance may be available for qualified candidates.

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