Senior Digital Marketing Strategist - Arts & Culture

About the Role

Our client, a prominent arts and cultural organization based in Pretoria, Gauteng , is seeking an innovative and results-driven Senior Digital Marketing Strategist . This pivotal role will lead the development and execution of comprehensive digital marketing campaigns aimed at increasing audience engagement, promoting events, and expanding the organization's reach. The ideal candidate will possess a deep understanding of digital marketing channels, analytics, and current trends within the arts and culture sector. You will be responsible for crafting data-informed strategies, managing social media presence, optimizing online advertising, and enhancing website performance. This is an exciting opportunity to make a significant impact on the visibility and success of a leading cultural institution in Pretoria . We are looking for a strategic thinker with a passion for the arts and a proven ability to drive measurable results in the digital space.

Key Responsibilities

• Develop and implement integrated digital marketing strategies to achieve organizational goals.
• Manage and grow the organization's social media presence across relevant platforms.
• Plan, execute, and optimize online advertising campaigns (e.g., Google Ads, social media ads).
• Oversee website content, user experience, and SEO to improve organic search rankings.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide actionable insights.
• Create compelling digital content, including website copy, social media posts, and email newsletters.
• Manage email marketing campaigns and CRM systems.
• Collaborate with internal teams (marketing, communications, programming) to ensure cohesive messaging.
• Stay current with digital marketing best practices, emerging technologies, and trends in the arts and culture sector.
• Report on key performance indicators (KPIs) to senior management.

Requirements

• A minimum of 6 years of experience in digital marketing, with a focus on strategy and execution.
• Proven success in developing and managing digital marketing campaigns for arts organizations or similar sectors.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital analytics tools (e.g., Google Analytics) and reporting.
• Experience with CMS platforms (e.g., WordPress) and marketing automation tools.
• Strong analytical, strategic thinking, and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously in a dynamic environment.
• A passion for arts and culture is highly desirable.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Our client offers a competitive salary package and a comprehensive benefits plan, including private medical coverage and participation in a provident fund.
• This position provides an exceptional opportunity to work with a prestigious arts organization in Pretoria and contribute to its cultural impact.
• You will enjoy a dynamic and collaborative work environment with opportunities for professional development and exposure to diverse artistic disciplines.
• The hybrid work model offers flexibility, allowing for a balance between in-office collaboration and remote focused work, contributing to a productive and engaging work experience.

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