E-Commerce Data Analyst

About the Role

Our client, a fast-growing e-commerce company, is seeking a skilled and detail-oriented E-commerce Data Analyst to join their team. This hybrid role, based in Upington, Northern Cape , is crucial for driving data-informed decision-making across the business. The Data Analyst will be responsible for collecting, analyzing, and interpreting complex datasets related to customer behavior, sales performance, marketing campaigns, and website traffic. You will play a key role in identifying trends, uncovering insights, and providing actionable recommendations to optimize the e-commerce strategy, improve customer experience, and boost profitability. The ideal candidate possesses strong analytical acumen, proficiency in data visualization tools, and a deep understanding of the e-commerce landscape.

Key Responsibilities

• Collect, clean, and process large datasets from various sources, including website analytics, sales platforms, and marketing tools.
• Analyze e-commerce data to identify trends, patterns, and correlations related to customer behavior, sales performance, and marketing effectiveness.
• Develop and maintain dashboards and reports to visualize key performance indicators (KPIs) and insights for stakeholders across departments.
• Interpret data and provide actionable recommendations to optimize website performance, conversion rates, and customer journeys.
• Collaborate with marketing, sales, and product teams to understand their data needs and provide analytical support.
• Conduct A/B testing analysis and provide insights on campaign performance.
• Monitor industry trends and competitor data to identify strategic opportunities.
• Develop predictive models and forecasts to support business planning.
• Ensure data accuracy and integrity throughout the analysis process.
• Present findings and recommendations clearly and concisely to both technical and non-technical audiences.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or a related quantitative field.
• Minimum of 3-5 years of experience as a Data Analyst, with a significant focus on e-commerce or digital marketing analytics.
• Proficiency in data analysis tools and languages such as SQL, Python, or R.
• Experience with data visualization tools (e.g., Tableau, Power BI, Looker).
• Strong understanding of web analytics platforms (e.g., Google Analytics) and e-commerce metrics.
• Excellent analytical, problem-solving, and critical thinking skills.
• Ability to translate complex data into clear, actionable insights.
• Strong communication and presentation skills.
• Familiarity with A/B testing methodologies.
• Ability to work effectively in a hybrid work environment, collaborating with remote and in-office colleagues.

Benefits

Our client offers a competitive salary of R430,000 per annum, based on experience and qualifications. This hybrid role offers flexibility and is located in Upington, Northern Cape . Benefits include comprehensive medical aid, retirement fund contributions, and opportunities for continuous professional development. Join a data-driven organization and contribute to its growth and success in the thriving e-commerce sector.

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